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Get more exposure for your ads by filling them with tips consumers will pass along to others

If you want your ads to go the extra mile for you, incorporate jewelry care and handling tips – information that will inspire consumers to cut out your ad and pass it along to family and friends.

One jeweler did just that and got an unexpected dividend: after taking out a newspaper ad describing the damage jewelry can suffer in a swimming pool or hot tub, the jeweler learned the YMCA cut out the ad, laminated it and posted it near its swimming pools.

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