Get more exposure for your ads by filling them with tips consumers
will pass along to others
If you want your ads to go the extra mile for you, incorporate jewelry
care and handling tips information that will inspire consumers to
cut out your ad and pass it along to family and friends.
One jeweler did just that and got an unexpected dividend: after taking
out a newspaper ad describing the damage jewelry can suffer in a swimming
pool or hot tub, the jeweler learned the YMCA cut out the ad, laminated
it and posted it near its swimming pools.
Copyright © 1998 by Bond Communications.