Orange You Glad?

September 1998

Professional Insider:Trend Spotting

Orange You Glad?

What do you get when you mix red with yellow?

Fall ready-to-wear collections featured red as the only show of color when introduced this spring (Professional Jeweler,June 1998, p. 178), and fashion forecasters hinted yellow would be hot this summer (Professional Jeweler,June 1998, p. 20), but the latest word from color prognosticators is that fashion may be turning orange. Maybe it's a tribute to the late Frank Sinatra, whose favorite color it was – think of him in Ocean's Eleven,wearing a high v-neck orange angora sweater to swing in.

Luckily, it's not that yucky construction worker orange, reports The New York Times.It's a cooler shade of melon or cantaloupe (Frank wouldn't have it any other way).

Orange will be the color of the millennium, predicts the Color Association of the United States, which re-searches and influences color trends. Its women's fashion forecast for 2000 (in case you wanted to know) now shows orange outdistancing red and pink.

For jewelers, this may mean continued interest in citrine, yellow beryl, amber and other gems in the yellow-orange family. Two very different arbiters of style – the Everywoman's bible InStyleand the edgier Elle – featured the color prominently on late-summer covers.



Copyright © 1998 by Bond Communications.


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