Platinum Planet

September 1998

Precious Metals:Data & Statistics

Platinum Planet

Six years of effort on the part of the Platinum Guild International USA Jewelry Ltd. have yielded spectacular results in the growth of platinum jewelry sales. They've increased 700% since PGI opened its U.S. jewelry office. (PGI also has offices in Italy, Germany, Japan, China and England, as well as a platinum investment office in New York City.)

Laurie Hudson, president of PGI-USA, and James Courage, chief executive of PGI Worldwide, shared the figures at the bottom of this column during a presentation titled "Platinum Planet" at the JCK International Jewelry Show this summer.

In the U.S. alone, 10,000 retailers now stock platinum jewelry. At the same time, the number of U.S. jewelry manufacturers working with platinum has grown 75%. PGI attributes this growth to promotional campaigns featuring platinum fans ranging from everyday consumers to celebrities such as ice skating star Kristi Yamaguchi and fashion designer Isaac Mizrahi – not to mention the appeal of the noble metal's hue, heft and history.

 

 

 



Copyright © 1998 by Bond Communications.


 

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