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September 1998
Timepieces:Education & Repair Travel Through TimeOffer watch aficionados tourist advice If you know a customer or two who may enjoy visiting the source of all those beautiful Swiss watches you sell, consider offering an educational travel service. The Swiss Watchmaking Federation and local tourism agencies offer a new brochure that maps major horological sites in Switzerland. It lists major manufacturers and their museums and suggests how to arrange factory tours. Called Watchmaker Routeand available in three languages, including English, the brochure also lists more general watch and clock museums. Copies are available to retailers interested in sharing them with their customers. Contact Formas Publicity Agency, Signolet 3, CH-2520, La Neuveville, Switzerland; (41-32) 751-5147, e-mail formaspub@bluewin.ch. Retailer Tip: Organize a "special customer" trip to coincide with your trip to the Basel or Geneva watch fairs in the spring. A local travel agent can help with details.
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