Newsletters Expand

September 1998


Newsletters Expand

More watch companies are keeping in touch

Retailers can now read about watches and watch promotions in Newswatch, Real Timeand Timelines,new newsletters published by Citizen, TAG Heuer and Seiko, respectively. Also look for the new News from Around the Worldby the Swatch Group Ltd. in addition to newsletters from individual brands such as Rado and Swatch.

These newsletters aren't like the consumer-oriented publications that some watch companies publish. Instead, the companies have taken the product updates they used to publish for retailers and freshened them up with larger sizes, plenty of colorful photography, snappy writing and a focus beyond just products. Each company's high-profile sponsorships, movie tie-ins, sports activities and Web site announcements are included.

"Our intent is to inform retailers about how we market our new products and our service," says Tom McGuire, brand manager for TAG Heuer. The company's first issue of the 12-page Real Timedebuted this summer.

Copyright © 1998 by Bond Communications.


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