Retailer Tip: Turn 'Falling Back' into a Timely Traffic-Builder

September 1998


Retailer Tip:
Turn 'Falling Back' into a Timely Traffic-Builder

Take advantage of changing times

Remind customers via a special promotion to reset their watches and clocks when Standard Time returns Oct. 25.

Many stores earn valuable publicity by notifying their local news media about the time change. Some will send a photographer to capture your staff resetting watches and clocks, and they may include a notice if you offer to reset shoppers' timepieces for free or for a nominal charge.

You also can take advantage of a news release offered by the Federation of the Swiss Watch Industry detailing correct time-change procedures. Briefly, the release explains:

  1. Turn hands in a clockwise direction.
  2. Watches that have a day/date function shouldn't be reset between 11 p.m. and 3 a.m. These hours are when the watch normally sets itself for the next day. If you try to change the time then, you can confuse this operation.

Contact the federation at (201) 291-8811,

– by Michael Thompson

Copyright © 1998 by Bond Communications.


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