Turn 'Falling Back' into a Timely Traffic-Builder
Take advantage of changing times
Remind customers via a special promotion to reset their watches and clocks
when Standard Time returns Oct. 25.
Many stores earn valuable publicity by notifying their local news media
about the time change. Some will send a photographer to capture your staff
resetting watches and clocks, and they may include a notice if you offer
to reset shoppers' timepieces for free or for a nominal charge.
You also can take advantage of a news release offered by the Federation
of the Swiss Watch Industry detailing correct time-change procedures. Briefly,
the release explains:
- Turn hands in a clockwise direction.
- Watches that have a day/date function shouldn't be reset between 11
p.m. and 3 a.m. These hours are when the watch normally sets itself for
the next day. If you try to change the time then, you can confuse this
Contact the federation at (201) 291-8811, www.fhusa.com.
by Michael Thompson
Copyright © 1998 by Bond Communications.