| April 1999
For Your Staff:Selling Jewelry Styles
Hoop Earring Types
This is the second in a series Professional Jeweler is presenting
on different styles of jewelry. Learning about different styles, where they
came from and selling points can make your job more interesting and profitable
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Doorknocker
A hinge at the bottom of the earring bail allows an attached hoop or
ornament to sway back and forth – just like a doorknocker. It generally
hangs below the earlobe to allow movement and features a post back secured
with an earnut. The style invokes drama through movement. 14k high-polish
doorknocker earrings feature a solid back.
Quality Gold, Cincinnati, OH; (800) 354-9833, fax (800)
686-7184. |
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Puffed Hoop
A curved wire or band extends to form a hoop below the earlobe. The metal
is beveled to give it a puffy appearance. The style attracts customers'
attention because the earrings look heavier and bigger, even though they're
hollow and light, and are highly fashionable at reasonable prices. 14k puffed
hoop earring.
Dazzlers, Los Angeles, CA; (800) 421-0111 or (213) 620-9623,
fax (213) 620-1160. |
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Charm Hoop
A small object hangs from a hoop. During Roman times, these earrings
were threaded with gemstones or glass beads. Charms made during the Victorian
era were available in jeweled and non-jeweled forms. 10k gold cross charms
featuring 12k gold leaves hang from gold-filled hoop earrings. Suggested
retail, $79.
Mt. Rushmore Black Hills Gold, Rapid City, SD; (800)
658-3361 or (605) 343-2226, fax (605) 343-8653. |
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Hinged Hoop
A gentle curve hugs the earlobe, and the hoop snaps securely over the
ear with no clips or poking posts. Hinged hoops flatter many faces and ear
types and were created to be comfortable while using the phone. Commonly
called "Huggies," only Jordan Meryl can legally use the trademarked
name Huggy® and variations of it. Manufacturer Freidrich Zettl owns
a patent on one form of hinged hoop earring. Non-patented forms are available
also. Hinged hoop Huggy® earrings crafted in 18k gold with 1 carat of
diamond pavé are $1,790 suggested retail.
Jordan Meryl, Baldwin Harbor, NY; (800) 99-MERYL or
(516) 223-7175, fax (516) 223- 8657. |
– by Lorraine M. Suermann
Copyright © 1999 by Bond Communications.
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