Everyday Promos

April 1999


Everyday Promos

A fresh approach to the venerable giveaway calendar may help your fiscal year

Giveaway calendars are one of the oldest promotional ideas around, but done right, they can look fresh. Here, some tips on calendar design from the magazine Dynamic Graphics.

  • Create an expensive-looking thank-you gift for customers. Buy picture frames and insert your own calendar pages.
  • Consider printing processes such as engraving, die-cutting and foil stamping. Use them judiciously and they may not cost as much as you think.
  • Design your calendars around a theme you can carry from year to year to plant you and the calendars in your customers' minds.
  • Go beyond the traditional hanging calendar. Bleed photos across gutters and superimpose grids on photos or sketches for interesting effects.
  • Think 3-D. Pop-up, fold-over tents or sit-on-the-desk cylinder calendars are all attention-getters. If it requires assembly, always provide instructions.
  • Incorporate into your design graphic elements from your ads, store interior and/or packaging to underline your identity.
  • If you create your calendars yourself, look into calendar-creating software such as Calendar Creator 5.0 for IBM compatibles ($60, 800-227-5609) or CalendarMaker for Macintosh ($60, 800-346-5392).

– by Stacey King

Copyright © 1999 by Bond Communications.


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