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August 1999

For Your Staff:Selling Jewelry Styles

Classic Ring Styles

This is fourth in a series of articles Professional Jeweler is presenting on different styles of jewelry. Learning about different styles, selling points and where they came from can make your job more interesting and profitable

Eternity Ring

A band set with a continuous row of diamonds or gemstones of the same size and cut secured in a channel or in adjacent single-stone settings. This differs from an anniversary band, which traditionally commemorates 10 years of marriage and has 10 diamonds. Some anniversary bands allow the wearer to add a diamond each year. In time, it becomes an eternity ring. Platinum ring features 6.46 carats of diamonds. Suggested retail, $27,375.
Peter Atman Inc., New York City; (212) 644-8882, fax (212) 644-3888.

Stackable Rings

Two or more rings easily stacked. The rings can be all metal or set with precious stones. They can be worn individually or stacked to the knuckle. Platinum rings feature 2.30 carats of rubies, 0.85 carat of diamonds and 2.30 carats of sapphires. Suggested retail, $2,000 (ruby), $3,675 (diamond) and $1,862 (sapphire).
OGI Wedding Bands Ltd., New York City; (212) 840-0935, fax (212) 764-7240.

Flexible Link

Individual links held together by pins allow the ring to flex. Because the links move with the finger, your customer might forget the ring is on. 14k gold ring is crafted with a Greek Key design. Suggested retail, $79.
Royal Chain Inc., New York City; (800) 622-0960 or (212) 382-3340, fax (212) 730-7616. 

Cocktail Ring

Cocktail rings have been popular since the 1920s. This particular style – the ballerina – is named for the baguette diamonds' resemblance to a ballerina's tutu as they surround the center stone. 18k gold ring features a 1.74-ct. sapphire skirted by 1.59 carats of baguette diamonds. Suggested retail, $3,700.
Almod Diamonds Ltd., New York City; (212) 308-3600, fax (212) 308-2494.

– by Lorraine M. Suermann

Copyright © 1999 by Bond Communications.


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