Precious Metals & Bench:News
Why Should You Care About Your Suppliers' Corporate
The past 20 years have been a time of turmoil for jewelry manufacturers
in the U.S. New companies have come and gone while long-established ones
have disappeared. The reasons are many and complex. Foreign competition
has been a major factor, but so have corporate methods and philosophies
rooted in other eras. But while some companies fail or are absorbed by their
competitors, others have prospered.
This is the first in an occasional series of articles to look at why
some companies continue to succeed. Their traits are ones you should seek
when choosing manufacturers and other suppliers.
Why? The most important reason is that when you sell a manufacturer's
product, your reputation rests partially on the manufacturer's. Whatever
price range you sell, you have to give value, which means quality commensurate
with price. Knowing how a manufacturer trains its employees, chooses its
own suppliers, relates to its customers and remains on the cutting edge
of technology will help you choose one that will provide you with products
and service that will make you a success.
Time and money spent familiarizing your customer base with a brand name,
product and reputation will be wasted if the company goes out of business.
Copyright © 1999 by Bond Communications.