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August 1999

Precious Metals & Bench:News

Why Should You Care About Your Suppliers' Corporate Methods?

The past 20 years have been a time of turmoil for jewelry manufacturers in the U.S. New companies have come and gone while long-established ones have disappeared. The reasons are many and complex. Foreign competition has been a major factor, but so have corporate methods and philosophies rooted in other eras. But while some companies fail or are absorbed by their competitors, others have prospered.

This is the first in an occasional series of articles to look at why some companies continue to succeed. Their traits are ones you should seek when choosing manufacturers and other suppliers.

Why? The most important reason is that when you sell a manufacturer's product, your reputation rests partially on the manufacturer's. Whatever price range you sell, you have to give value, which means quality commensurate with price. Knowing how a manufacturer trains its employees, chooses its own suppliers, relates to its customers and remains on the cutting edge of technology will help you choose one that will provide you with products and service that will make you a success.

Time and money spent familiarizing your customer base with a brand name, product and reputation will be wasted if the company goes out of business.

Copyright © 1999 by Bond Communications.


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