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August 1999

Precious Metals & Bench:Data & Statistics

Platinum Sales Tips

Know the key benefits of platinum

Be able to translate your knowledge about platinum jewelry into benefits that will appeal to your customers' desires and needs.

Know your customer

Introduce platinum to every customer and determine whether they are a potential platinum purchaser.

State and show the features of platinum

Acquaint your customer with platinum's unique features. Let them feel and wear a piece of platinum jewelry. They'll notice how substantial it feels.

Elicit the customer's agreement

Encourage your customer to agree that platinum is beautiful.

Reinforce the customer's purchasing decision

Compliment your customer's taste and judgment in making a platinum purchase.

Source: Platinum Guild International, Newport Beach, CA; (949) 760-8279, fax (949) 760-8780.

Copyright © 1999 by Bond Communications.


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