Precious Metals & Bench:Data & Statistics
Platinum Sales Tips
Know the key benefits of platinum
Be able to translate your knowledge about platinum jewelry into benefits
that will appeal to your customers' desires and needs.
Know your customer
Introduce platinum to every customer and determine whether they are a
potential platinum purchaser.
State and show the features of platinum
Acquaint your customer with platinum's unique features. Let them feel
and wear a piece of platinum jewelry. They'll notice how substantial it
Elicit the customer's agreement
Encourage your customer to agree that platinum is beautiful.
Reinforce the customer's purchasing decision
Compliment your customer's taste and judgment in making a platinum purchase.
Source: Platinum Guild International, Newport Beach, CA;
(949) 760-8279, fax (949) 760-8780.
Copyright © 1999 by Bond Communications.