August 1999
Precious Metals & Bench:Data & Statistics
Platinum Sales Tips
Know the key benefits of platinum
Be able to translate your knowledge about platinum jewelry into benefits
that will appeal to your customers' desires and needs. |
Know your customer
Introduce platinum to every customer and determine whether they are a
potential platinum purchaser. |
State and show the features of platinum
Acquaint your customer with platinum's unique features. Let them feel
and wear a piece of platinum jewelry. They'll notice how substantial it
feels. |
Elicit the customer's agreement
Encourage your customer to agree that platinum is beautiful. |
Reinforce the customer's purchasing decision
Compliment your customer's taste and judgment in making a platinum purchase. |
Source: Platinum Guild International, Newport Beach, CA;
(949) 760-8279, fax (949) 760-8780.
Copyright © 1999 by Bond Communications.
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