In the Pink
Pinks, reds and even blues were seen at Argyle's diamond
tender in New York City
Something about red and pink diamonds makes even the most
seasoned diamond aficionados swoon. "It's unbelievable,"
gushes Alan Friedman, a jewelry manufacturer in Beverly Hills,
CA, and former part owner of Borsheim's in Omaha, NE. Friedman
was one of a select group to attend Argyle Mine's second pink
diamond tender held in the U.S. The tender took place in New
York City in September.
Invited Guests Only
The opportunity to bid on these treasures is uncommon. The
invitation-only tenders in select cities around the world each
year give the select few a chance to see and make offers to buy
the rare pink, red and bluish diamonds produced each year at
the Argyle Mine in Australia.
In the 15 years the company has held the tenders, it focused
on the Far East, Middle East and Europe until last year. "Changing
fortunes and Americans' increased interest in diamonds of color
have changed all that," says David Fardon, manager of Argyle's
polished diamond sales division. "Last year, three Americans
were among the successful bidders in the tender. Interest here
has reached a new level and includes manufacturers, jewelers
The paradoxical thing about the tenders is their size. This
year, a mere 51 gems were shown; but that is much to swoon over
if you consider the rarefied realm of pink and red diamonds.
Highlights of this year's production included a 0.73-ct. emerald-cut
red, a 0.59-ct. purplish red, a 1.73-ct. fancy deep purplish
pink, many other pinks and even a few diamonds that qualify as
Given that collections like these were not seen before the
tenders began, it's likely people will look back at this tender
as a turning point in the popularization of pink and red diamonds,
say connoisseurs such as Friedman.
Argyle is working hard to increase pinks' popularity through
marketing by MVI Marketing Ltd., Beverly Hills, CA. In addition,
a more affordable, commercially viable product pink diamond
melee is being manufactured and sold this year through
major manufacturers such as Suna Bros., New York City; Alan Friedman,
Beverly Hills, CA; Martin Gruber, Van Nuys, CA; and Kwiat, New
by Robert Weldon, G.G.
Copyright © 1999 by Bond Communications.