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December 1999

For Your Staff: Selling Jewelry Styles

Four Classic Periods of Jewelry

This is the sixth in a series of articles Professional Jeweler is presenting on different styles of jewelry. Learning about different styles, selling points and where they came from can make your job more interesting and profitable

Victorian (1837-1901)

Electroplating and improved imitation gems influenced jewelry design in this era, as did interest in Greek and Gothic lore. Interests ranged from somber onyx, jet and black glass to brightly colored coral in gold, garnets or amethyst with pearls, and amber and carnelian.

14k reproduction pin features two 4mm cultured pearls, 0.40 carat of diamonds and black enamel accents. Suggested retail, $1,600. K. Goldschmidt Jewelers Inc., New York City; (212) 819-0950.

Edwardian (1880-1915)

Edwardian jewelry favored silvery looks and lavishly decorated platinum with diamonds and pearls.The refined appearance matched the era's feminine profusion of lace and silk.

Crafted in platinum on gold, this antique pin features natural Oriental pearls and diamonds. Courtesy of Dolores de Iruretagoyena - Humphrey.

Art Nouveau (1885-1915)

The look was fluid, characterized by open space, pearl or gemstone drops and vigorous curves. The exquisite beauty of each piece comes from the overall design and composition, as well as intense color or bold color combinations, often achieved using enamel.

Reproduction pliqué à jour enamel Eternity brooch. Nouveau 1910, New York City; (212) 302-7200, fax (212) 840-7249.

Art Deco (1920-1940)

Originating in France, this style emphasized abstract designs and defined geometric
patterns. In jewelry, stones of complementary colors were often set in a single piece. The name Art Deco is derived from L' Exposition Internationale des Arts Décoratifs et Industriels Modernes, an exposition held in Paris in 1925.

18k white gold and platinum, this reproduction pin features 15.7mm and 14.4mm South Sea cultured pearls, 3 carats of round diamonds and mother of pearl accents. Suggested retail, $26,000.
Ellagem, New York City; (212) 398-0101, fax (212) 302-0153.

by Lorraine M. Suermann

Copyright © 1999 by Bond Communications.


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