For Your Staff: Selling Jewelry Styles
Four Classic Periods of Jewelry
This is the sixth in a series of articles Professional
Jeweler is presenting on different styles of jewelry. Learning
about different styles, selling points and where they came from
can make your job more interesting and profitable
Electroplating and improved imitation gems influenced jewelry
design in this era, as did interest in Greek and Gothic lore.
Interests ranged from somber onyx, jet and black glass to brightly
colored coral in gold, garnets or amethyst with pearls, and amber
14k reproduction pin features two 4mm cultured pearls, 0.40
carat of diamonds and black enamel accents. Suggested retail,
$1,600. K. Goldschmidt Jewelers Inc., New York City; (212) 819-0950.
Edwardian jewelry favored silvery looks and lavishly decorated
platinum with diamonds and pearls.The refined appearance matched
the era's feminine profusion of lace and silk.
Crafted in platinum on gold, this antique pin features natural
Oriental pearls and diamonds. Courtesy of Dolores de Iruretagoyena
Art Nouveau (1885-1915)
The look was fluid, characterized by open space, pearl or
gemstone drops and vigorous curves. The exquisite beauty of each
piece comes from the overall design and composition, as well
as intense color or bold color combinations, often achieved using
Reproduction pliqué à jour enamel Eternity brooch.
Nouveau 1910, New York City; (212) 302-7200, fax (212) 840-7249.
Art Deco (1920-1940)
Originating in France, this style emphasized abstract designs
and defined geometric
patterns. In jewelry, stones of complementary colors were often
set in a single piece. The name Art Deco is derived from L' Exposition
Internationale des Arts Décoratifs et Industriels Modernes,
an exposition held in Paris in 1925.
18k white gold and platinum, this reproduction pin features
15.7mm and 14.4mm South Sea cultured pearls, 3 carats of round
diamonds and mother of pearl accents. Suggested retail, $26,000.
Ellagem, New York City; (212) 398-0101, fax (212) 302-0153.
by Lorraine M. Suermann
Copyright © 1999 by Bond Communications.