Roll Out the Carpet
Custom designs extend store brand
Carpeted floors provide comfort and soften sound, and they're
an inexpensive, easy way to reflect your store brand. But instead
of relying on standard beige, more retailers are choosing carpets
printed with their logo or with patterns and colors that complement
their marketing and design concepts.
Today's technology makes customizing carpet easier and less
expensive. Many stores choose existing commercial carpet and
ask the manufacturer to design an original pattern or inlay,
according to an article in Chain Store Age. Instead of producing
carpet samples, which often take weeks to manufacture, many companies
now use computer-aided design to develop renderings retailers
Before designing carpets for your store, consider the kind
of atmosphere you'd like to create. Bright, geometric patterns
work better for stores with unusual designer jewelry. More traditional
stores might consider working their store logos into a border
around the open area of the room. Also consider the traffic patterns
and where the carpet will be laid. For instance, the Carpet and
Rug Institute in Dalton, GA, recommends midrange colors and multicolor
blends near entrances to hide soil.
While some retail stores don't want to detract from the merchandise
by making their floors too loud, thoughtfully designed carpets
can create energy, move people along and reinforce company pride,
CRI says. Color contrasts also can make you memorable studies
show Alzheimer's patients remember color differentiation better
than numbers, CRI says, proving the impact color can make on
the human mind.
by Stacey King
||Local Jewelry, a store in New Zealand, uses carved,
bound, inlaid carpet with bright colors and a wave-like motif
to complement its native New Zealand jewelry
Copyright © 1999 by Bond Communications.