Timepieces: New Products
Statements in Time
Timekeepers with an extra feature have an added story at
the retail showcase
This was a banner year for technical innovation in timepieces,
but it was equally fruitful stylistically.
Examples shown here feature function and style, so they're attractive
to consumers who want to know more than just the time. Each one
has at least one specialty or unique aspect, which gives you
something additional to talk about at the sales counter.
by Michael Thompson
||Daniel JeanRichard expands its Bressel line with
the 43mm Chronoscope, a steel watch with a 51-ruby movement and
a bidirectional bezel activated by a second crown at 9 o'clock.
The bezel is under the crystal. Suggested retail, $2,250. Daniel
JeanRichard, Rutherford, NJ; (201) 507-4400.
|Architect Michael Graves has designed his first
chronograph, which maintains the spare look of his three-handed
models of previous years. The 42mm aluminum case sports four
subdials and comes in two dial colors. Suggested retail, $175.
Projects USA, Markuse Corp., Woburn, MA; (781) 932 - 9444, www.projects-us.com.
||Mystery II from Jean Marcel adds a date indicator
to the tonneau-shape, automatic - wind watch developed by Vincent
Calabrese. The large hour indicator rotates along the minute
indicator. A clear sapphire case back showcases the highly modified
ETA movement. Suggested retail, $1,995. Jean Marcel LLC, Long
Beach, NY; (516) 670 - 9118, www.jeanmarcel.com.
|The Full Steel Pointer Day is the latest variation
in the Oris Full Steel line. The pointer indicates days of the
week. Other features include a screw-down crown and see-through
case back. Suggested retail, $1,375. Oris, Hawthorne, NY; (914)
||Automatic chronograph is the newest in the Edward
Piguet line from Audemars Piguet. The hand-finished 18k gold
watch features a decorated and rhodium-plated movement. Suggested
retail, $16,000. Audemars Piguet, New York, NY; (212) 594-3322,
|Oakley adds two variations of its year-old Time
Bomb: the Icon and the Icon Small (pictured). The watch has a
titanium case and bracelet, mother-of-pearl face and Oakley's
own battery-free quartz movement. The Icon Small is $1,200 suggested
retail and the Icon is $1,300. Oakley, Foothill Ranch, CA; (714)
Copyright © 1999 by Bond Communications.