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December 1999

Timepieces: New Products

Statements in Time

Timekeepers with an extra feature have an added story at the retail showcase

This was a banner year for technical innovation in timepieces, but it was equally fruitful stylistically.
Examples shown here feature function and style, so they're attractive to consumers who want to know more than just the time. Each one has at least one specialty or unique aspect, which gives you something additional to talk about at the sales counter.

by Michael Thompson

Daniel JeanRichard expands its Bressel line with the 43mm Chronoscope, a steel watch with a 51-ruby movement and a bidirectional bezel activated by a second crown at 9 o'clock. The bezel is under the crystal. Suggested retail, $2,250. Daniel JeanRichard, Rutherford, NJ; (201) 507-4400.
Architect Michael Graves has designed his first chronograph, which maintains the spare look of his three-handed models of previous years. The 42mm aluminum case sports four subdials and comes in two dial colors. Suggested retail, $175. Projects USA, Markuse Corp., Woburn, MA; (781) 932 - 9444,

Mystery II from Jean Marcel adds a date indicator to the tonneau-shape, automatic - wind watch developed by Vincent Calabrese. The large hour indicator rotates along the minute indicator. A clear sapphire case back showcases the highly modified ETA movement. Suggested retail, $1,995. Jean Marcel LLC, Long Beach, NY; (516) 670 - 9118,
The Full Steel Pointer Day is the latest variation in the Oris Full Steel line. The pointer indicates days of the week. Other features include a screw-down crown and see-through case back. Suggested retail, $1,375. Oris, Hawthorne, NY; (914) 347-6747,

Automatic chronograph is the newest in the Edward Piguet line from Audemars Piguet. The hand-finished 18k gold watch features a decorated and rhodium-plated movement. Suggested retail, $16,000. Audemars Piguet, New York, NY; (212) 594-3322,
Oakley adds two variations of its year-old Time Bomb: the Icon and the Icon Small (pictured). The watch has a titanium case and bracelet, mother-of-pearl face and Oakley's own battery-free quartz movement. The Icon Small is $1,200 suggested retail and the Icon is $1,300. Oakley, Foothill Ranch, CA; (714) 951-0991,

Copyright © 1999 by Bond Communications.


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