Timepieces: Data & Statistics
Make 'Swiss' Clear to Customers
If "Swiss" or "Swiss Made" is on the
watch you're selling, here's what to tell your customer
Through advertising, word of mouth or personal experience,
many consumers consider Swiss watches to be the epitome of quality
and ask for them specifically. For this reason, you should be
clear on what watches may and may not be called Swiss.
The Federation of the Swiss Watch Industry says that by law,
the designation "Swiss Made," "Swiss" or
any other expression containing the word "Swiss" may
be visible on the outside of the watch only if:
- The movement is assembled in Switzerland.
- The watch assembly (fitting the movement with the
dial, hands and various parts of the case) is done in Switzerland.
- The final testing of the movement is conducted in Switzerland.
- At least 50% of the components are manufactured in Switzerland.
The Federation of the Swiss Watch Industry, Rochelle Park,
NJ; (201) 291-8811, www.fhusa.com.
by Michael Thompson
Copyright © 1999 by Bond Communications.