Water World

Gemstones & Pearls:New Products

Water World

Capitalize on interest in the sea

Designers with an eye on the ocean have always shared a penchant for combining impulses, images and the elemental spirit of water in the context of nature as a whole. Fish motifs have surfaced in the Sinú region of northern Colombia, where mythological flying fish sported horizontal fins and vertical tails. Early Christian devotional jewelry took the form of fish, a symbol of Christ. In the 1940s, designer Verdura created a striking orange scallop shell with blue green tourmaline accents. The oceanic references continue today.

"The conservation movement and the protection of dolphins and whales has heightened the interest in sea life," says Robert Cole, president of Golden Sun, Albuquerque, NM. "Nature provides a psychological benefit – people need to have contact with it."

Wearing jewelry inspired by nature gives people the contact they desire, adds Mark Schneider, owner of Schneider Design Studios, Long Beach, CA.

These designs are particularly suited to marine conservationists, women who buy jewelry for themselves and vacationers who want a special remembrance of a trip to the sea.

But if you want to sell it, wear it. Encourage your sales staff to wear shell pins on the shoulder or as cuff links to attract attention. Remind your customers this jewelry never goes out of style because love for the environment never diminishes.

To display sea life jewelry, use a plastic case with rocks and a self-contained waterfall with live goldfish. Also perch some pieces on dried leaves or moss. If your store is more toned-down, show sea life jewelry as a collection. Whales, dolphins, turtles and sea shells have more impact in groups than they do hidden among other styles.

And when asked to contribute to a fund-raiser, consider a sea life design because it tends to be more memorable than the bread-and-butter pieces you usually see. It's a great way to advertise your store.

– by Lorraine M. Suermann

This inlaid opal sea horse is crafted in 14k gold.
Golden Sun, Albuquerque, NM; (800) 909-6501 or (505) 275-7677, fax (505) 271-6223.

A new collection of pins inspired by water-bound creatures features this trio of whimsical whales. The blue and yellow sapphire whales have ruby eyes; the ruby whale has an emerald eye. All three have diamond bellies. Suggested retail, $4,550 each.
A. Levian & Co., New York City; (800) 239-9224 or (212) 575-0318, fax (212) 944-7734, www.levian.com.

18k gold bracelet features seashells and green enameled fish. Each shell is set with a 7-pt. round diamond. The anchor clasp holds two citrine bullets totaling 0.50 carat. Suggested retail, $2,250.
Susy Mor Jewelry Designs, Miami, FL; (305) 539-0720, fax (305) 530-0667.

18k gold manta ray features a sandblasted finish with diamond accents. The chalcedony body was cut by Glen Lehrer and the piece was designed by Mark Schneider. Suggested retail, $6,000.
Schneider Design Studio, Long Beach, CA; (800) 452-5804 or (562) 437-0448, fax (562) 437-0593.

A whimsical 18k sea turtle pin is adorned with a tsavorite shell, pink sapphire eyes and 0.80 carat of diamonds. Suggested retail, $2,150.
Rina Limor for J.R. Gold Designs, New York City; (800) 999-0583 or (212) 922-9292, fax (212) 922-2992.

14k gold dolphin pendant with a 4-pt. diamond eye rides on a white gold wave that rolls over a 10mm x 11mm black Tahitian pearl.
Steven Douglas Co., San Pedro, CA; (888) 696-8080 or (310) 831-6069, fax (310) 831-2956.


Copyright © 1999 by Bond Communications.


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