|Gemstones & Pearls:New Products
Capitalize on interest in the sea
Designers with an eye on the ocean have always shared a penchant for
combining impulses, images and the elemental spirit of water in the context
of nature as a whole. Fish motifs have surfaced in the Sinú region
of northern Colombia, where mythological flying fish sported horizontal
fins and vertical tails. Early Christian devotional jewelry took the form
of fish, a symbol of Christ. In the 1940s, designer Verdura created a striking
orange scallop shell with blue green tourmaline accents. The oceanic references
"The conservation movement and the protection of dolphins and whales
has heightened the interest in sea life," says Robert Cole, president
of Golden Sun, Albuquerque, NM. "Nature provides a psychological benefit
people need to have contact with it."
Wearing jewelry inspired by nature gives people the contact they desire,
adds Mark Schneider, owner of Schneider Design Studios, Long Beach, CA.
These designs are particularly suited to marine conservationists, women
who buy jewelry for themselves and vacationers who want a special remembrance
of a trip to the sea.
But if you want to sell it, wear it. Encourage your sales staff to wear
shell pins on the shoulder or as cuff links to attract attention. Remind
your customers this jewelry never goes out of style because love for the
environment never diminishes.
To display sea life jewelry, use a plastic case with rocks and a self-contained
waterfall with live goldfish. Also perch some pieces on dried leaves or
moss. If your store is more toned-down, show sea life jewelry as a collection.
Whales, dolphins, turtles and sea shells have more impact in groups than
they do hidden among other styles.
And when asked to contribute to a fund-raiser, consider a sea life design
because it tends to be more memorable than the bread-and-butter pieces you
usually see. It's a great way to advertise your store.
by Lorraine M. Suermann
|This inlaid opal sea horse is crafted in 14k gold.|
Golden Sun, Albuquerque, NM; (800) 909-6501 or (505) 275-7677, fax (505)
|A new collection of pins inspired by water-bound creatures features this
trio of whimsical whales. The blue and yellow sapphire whales have ruby
eyes; the ruby whale has an emerald eye. All three have diamond bellies.
Suggested retail, $4,550 each.|
A. Levian & Co., New York City; (800) 239-9224 or (212) 575-0318, fax
(212) 944-7734, www.levian.com.
|18k gold bracelet features seashells and green enameled fish. Each shell
is set with a 7-pt. round diamond. The anchor clasp holds two citrine bullets
totaling 0.50 carat. Suggested retail, $2,250.|
Susy Mor Jewelry Designs, Miami, FL; (305) 539-0720, fax (305) 530-0667.
|18k gold manta ray features a sandblasted finish with diamond accents. The
chalcedony body was cut by Glen Lehrer and the piece was designed by Mark
Schneider. Suggested retail, $6,000.|
Schneider Design Studio, Long Beach, CA; (800) 452-5804 or (562) 437-0448,
fax (562) 437-0593.
|A whimsical 18k sea turtle pin is adorned with a tsavorite shell, pink sapphire
eyes and 0.80 carat of diamonds. Suggested retail, $2,150.|
Rina Limor for J.R. Gold Designs, New York City; (800) 999-0583 or (212)
922-9292, fax (212) 922-2992.
|14k gold dolphin pendant with a 4-pt. diamond eye rides on a white gold
wave that rolls over a 10mm x 11mm black Tahitian pearl.|
Steven Douglas Co., San Pedro, CA; (888) 696-8080 or (310) 831-6069, fax
Copyright © 1999 by Bond Communications.