When Samuel Gordon Jewelers in Oklahoma City, OK, needed a lighting idea,
it chose a gemstone twist sort of. The staff found white silk scarves
with a pink and blue sheen that reminded them of opals, so they bought 200
and attached them around the ceiling lamps when the retailer opened its
new location eight years ago. Arranged in a long oval in the center of the
store's ceiling, the "chandeliers" disperse light as well as direct
it onto the showcases.
Copyright © 1999 by Bond Communications.