|Precious Metals:New Products
Help customers celebrate special events and relationships
As early as the 17th century, people commemorated the special bond of
family with jewelry. Then and again in Victorian times that
jewelry often featured a braid or lock of a loved one's hair. Today, family
jewelry more often bears the image of a mother and child or birthstones
honoring children and grandchildren.
The family bond that underlies this jewelry makes it an emotional purchase.
"This jewelry commemorates special events and relationships,"
says Ronna Lugosch, a designer/goldsmith in Round Pond, ME.
Family jewelry isn't limited to new mothers and their babies. Husbands
buy it for wives, children buy it for their mothers, grandparents buy it
for themselves. "This is a product that essentially sells itself because
people immediately identify with it," says Brian Fleming, vice president
of sales and marketing at Carla Corp., East Providence, RI.
This jewelry tends to be reasonably priced to appeal to a wide range
of consumers, which means it won't be a financial burden to stock it. And
it lends itself to colorful displays with baby shoes or children's toys
Remember to advertise family jewelry regularly not just for Mother's
Day because family events occur throughout the year.
by Lorraine M. Suermann
|14k gold charms preserve fond memories forever. |
Rembrandt Charms, Buffalo, NY; (800) 828-7840 or (716) 633-2450, fax (800)
|14k gold mother and child pendant.|
Dazzlers, Los Angeles, CA; (800) 421-0111 or (213) 620-9623, fax (213) 620-1160.
|Sterling silver grandmother's pin is made to be engraved. Suggested retail,
Leonore Doskow Inc., Montrose, NY; (800) 431-2302 or (914) 737-1335, fax
|The Name Is Everything collection features 10k and 14k rings with child's
name and natural or synthetic birthstones.|
Michael Anthony Jewelers, Inc., Mt. Vernon, NY; (914) 699-0000, fax (914)
|14k birthstone charms feature children holding a cubic zirconia heart in
their little hands. Suggested retail, $45.|
Royal Chain Inc., New York City; (800) 622-0960, ext. 41; fax (800) 26-CHAIN.
|Crafted in sterling silver are Mother's Love silhouette pin and pendant
with an 18-in. chain. Suggested retail starts at $42.|
Lugosch, Round Pond, ME; (207) 529-6050, fax (207) 529-7000.
|The expression of the incomparable bond between mother and child is designed
by Jane Russell in 14k gold. This locket is available in an assortment of
sizes to hold two to four photos and is also available in 14k white gold.
Carla Corp., East Providence, RI; (401) 438-7070, fax (401) 438-0455.
|The names and birthstones of children or grandchildren are combined to create
a personalized bracelet to be treasured. 14k gold letters, hearts and imitation
birthstones symbolize a sentimental link with loved ones. Suggested retail,
K.D.S. Jewelry Co., Baldwin, NY; (800) 227-5371 or (516) 623-2333, fax (516)
Copyright © 1999 by Bond Communications.