Family Jewels

Precious Metals:New Products

Family Jewels

Help customers celebrate special events and relationships

As early as the 17th century, people commemorated the special bond of family with jewelry. Then – and again in Victorian times – that jewelry often featured a braid or lock of a loved one's hair. Today, family jewelry more often bears the image of a mother and child or birthstones honoring children and grandchildren.

The family bond that underlies this jewelry makes it an emotional purchase. "This jewelry commemorates special events and relationships," says Ronna Lugosch, a designer/goldsmith in Round Pond, ME.

Family jewelry isn't limited to new mothers and their babies. Husbands buy it for wives, children buy it for their mothers, grandparents buy it for themselves. "This is a product that essentially sells itself because people immediately identify with it," says Brian Fleming, vice president of sales and marketing at Carla Corp., East Providence, RI.

This jewelry tends to be reasonably priced to appeal to a wide range of consumers, which means it won't be a financial burden to stock it. And it lends itself to colorful displays with baby shoes or children's toys as props.

Remember to advertise family jewelry regularly – not just for Mother's Day – because family events occur throughout the year.

– by Lorraine M. Suermann

14k gold charms preserve fond memories forever.
Rembrandt Charms, Buffalo, NY; (800) 828-7840 or (716) 633-2450, fax (800) 828-7811.

14k gold mother and child pendant.
Dazzlers, Los Angeles, CA; (800) 421-0111 or (213) 620-9623, fax (213) 620-1160.


Sterling silver grandmother's pin is made to be engraved. Suggested retail, $120.
Leonore Doskow Inc., Montrose, NY; (800) 431-2302 or (914) 737-1335, fax (914) 737-5049.

The Name Is Everything collection features 10k and 14k rings with child's name and natural or synthetic birthstones.
Michael Anthony Jewelers, Inc., Mt. Vernon, NY; (914) 699-0000, fax (914) 699-2335.

14k birthstone charms feature children holding a cubic zirconia heart in their little hands. Suggested retail, $45.
Royal Chain Inc., New York City; (800) 622-0960, ext. 41; fax (800) 26-CHAIN.

Crafted in sterling silver are Mother's Love silhouette pin and pendant with an 18-in. chain. Suggested retail starts at $42.
Lugosch, Round Pond, ME; (207) 529-6050, fax (207) 529-7000.
The expression of the incomparable bond between mother and child is designed by Jane Russell in 14k gold. This locket is available in an assortment of sizes to hold two to four photos and is also available in 14k white gold. Lifetime guarantee.
Carla Corp., East Providence, RI; (401) 438-7070, fax (401) 438-0455.

The names and birthstones of children or grandchildren are combined to create a personalized bracelet to be treasured. 14k gold letters, hearts and imitation birthstones symbolize a sentimental link with loved ones. Suggested retail, $600.
K.D.S. Jewelry Co., Baldwin, NY; (800) 227-5371 or (516) 623-2333, fax (516) 623-1184.

Copyright © 1999 by Bond Communications.


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