Flower Power

January 1999

Diamonds:New Products

Flower Power

Diamonds paint a perfect flower

The first recorded floral designs for jewelry appeared in 1602 and were inspired by a Paris garden. As diamond cutting techniques improved and an interest in decorative jewelry flourished, botanical jewelry came into its own.

Almost 400 years later, diamond floral motifs still intrigue. Whether diamonds form the flower or add dew-like accents, they're a favorite way for designers to convey their love of natural themes. "We always return to nature," says Josefa Hirsch, designer at H&F Diamond Cutters Inc., New York City. "It represents stability and is a comfort zone that makes people feel better."

Floral jewelry adds dimension and texture to everyday life. And that's important with today's customers. "By combining nature with jewelry, you get 'feel good' jewelry," says Joi Frankel of Designs by Joi, New York City to draw attention. Then let nature take its course.

– by Lorraine M. Suermann

Three 14k two-tone sunflowers sprinkled with 0.75 carat of diamond "dew drops" hang from a handmade open link chain. The chain comes with a safety clasp. Suggested retail, $850.
Designs by Joi, New York City; (212) 869-GOLD.

2 carats of white pavé diamonds and 1.75 carats of pink and yellow sapphires give this 18k white gold hinged bangle the look of spring.
H&F Diamond Cutters Inc., New York City; (212) 719-1777, fax (212) 719-3184.

Diamond and 14k gold pendant by Malakan Diamond Co. drape from a floral centerpiece for a feminine look. This necklace has 6.5 carats of diamonds. Keystone, $13,000.
Malakan Diamond Co., Fresno, CA; (209) 431-1500, fax (209) 431-3452.

Platinum daisy ensemble from William Levine Fine Jewels features clip earrings with two orangy brown brilliant diamonds (1.01 carats) and 14 pear-shaped diamonds (6.61 carats). The pin has a 1.01-ct. fancy yellow brilliant diamond, 10 pear-shaped diamonds (7.17 carats) and six baguettes (2.01 carats). Keystone, $37,500 for the earrings, $72,000 for the pin.
William Levine Fine Jewels LLC, Chicago, IL; (312) 236-3700, fax (312) 580-7470.

Giuseppe Picchiotti designed this diamond and emerald floral brooch. Suggested retail, $38,700.
DJS Marketing Group, Miami, FL; (305) 860-9500, fax (305) 860-9454.

7.58 carats of white and yellow diamonds are crafted into flower earrings. Suggested retail $43,500.
Craig Drake Mfg. Inc., Philadelphia, PA; (215) 568-2330, fax (215) 564-0579.

Nature goes platinum with the Impatiens collection by Kimberlee Teti. Diamond pavé is intricately set in platinum to make this ensemble spring to life.
Kimberlee Teti, Wayne, PA; (610) 688-8828, fax (610) 688-8890.

Copyright © 1999 by Bond Communications.


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