Gemstones & Pearls:News
Check out gemstone educational and promotional opportunities
Before, during and after stocking up on gemstones and jewelry at the
Tucson shows, take advantage of the educational and marketing services offered
by several industry trade groups.
The American Gem Trade Association will present 30 free seminars during
its GemFair (Feb. 3-8 in the Tucson Convention Center), including "Profitable
Buys in Tucson," "Drawing From Custom Design Jewelry" and
"Disclosing Gemstone Treatments." The Gemological Institute of
America and American Gem Society offer seminars and courses in Tucson starting
Jan. 29. AGTA also issues a free source directory listing 650+ U.S. gem
dealers and other support services, as well as the annually updated Gemstone
Enhancement Manualand other materials. Call AGTA at (800) 972-1162 or
(214) 742-4367, GIA at (800) 421-7250 or (760) 603-4000 and AGS at (702)
The Cultured Pearl Information Center will soon launch a Web site at www.pearlinfo.com
and, in February, will offer an on-line training course called "Online
Pearl University." Graduates will receive a certificate from CPIC and
the Japan Pearl Exporters Association. CPIC also offers free ad slicks,
lends stock photography and provides charts along with promotional goodies
available for purchase. Call CPIC at (212) 688-5580.
Jewelers of America offers resources about gemstone enhancements (free for
members, fee for non-members). They are: JA Guide to the FTC Guidelines(first
copy free to members), showcase disclosure signs, AGTA's Gemstone Enhancement
Manualand brochures for consumers. JA has updated its consumer brochure
series What You Should Know About ...,on gemstones and cultured pearls.
JA also offers copies of Common Questions About Gemstone Enhancements
and Treatments(seen on its Web site www.jewelers.org).
In addition, JA hosts gem and pearl seminars at trade shows in New York
City and through affiliate state organizations. Call JA at (800) 223-0673
or (212) 768-8777.
by Deborah Yonick
Copyright © 1999 by Bond Communications.