Feeling Blue

July 1999

Gemstones & Pearls:New Products

Feeling Blue

It can evoke clear skies and deep waters while mixing well with favored fashions

Blue is universal, traditional, comforting. When speaking of gemstones, blue also means variety; your customer will find a blue gem to complement just about anything she wears. And many blue gems are quite affordable. "Aquamarine and blue topaz are among the less-expensive gems but have an expensive look," says Patricia Liquard, president of Esslinger, St. Paul, MN. "The price points allow people to change their jewelry with the fads," Education has opened many opportunities beyond traditional blue sapphire. "Education and awareness of other blue gems breeds creativity among designers and helps buyers enjoy their purchases more because they understand what they buy," says Jeanne Cole, owner of Jeanne Cole Signature Originals, Van Nuys, CA. Even the stubborn moniker "semiprecious" is falling out of favor as the market realizes all gem possess valuable qualities. "Younger consumers are reaching beyond tradition – they want beauty and quality at affordable prices," says Liquard.

Though sapphire is the classic blue gem, aquamarine and blue topaz appeal to fashion-forward customers. Other cool blue hues to consider: blue diamonds, blue spinel, chalcedony, indicolite, iolite, iris agate, lapis lazuli, moonstone, opal, tanzanite, tourmaline, turquoise and zircon. Many of these gems are featured in jewelry on these two pages.

When designing your display for blue gemstone jewelry, consider white backgrounds. It doesn't compete and adds drama to the icy effect of blue. Or add some pastel hues for contrast, showing blue gems such as topaz, iolite or sapphire against pink, showcasing the jewelry against this highly fashionable color.

– by Lorraine M. Suermann

Custom-made platinum, sapphire and diamond ring features a 4.62-ct. Burmese sapphire flanked by half-moon diamonds totaling 1 carat. Suggested retail, $58,000.
Alan Friedman Co., Beverly Hills, CA; (888) 489-4545 or (310) 278-4944, fax (310) 278-5449.

8.19 carats of blue topaz are accented with 0.36 carat of diamonds in 18k gold clip earrings. Suggested retail, $1,550.
Jeanne Cole Signature Originals, Van Nuys, CA; (818) 988-5398, fax (818) 988-6398, info@jeannecole.com, www.jeannecole.com.

Earrings from the Flights of Fancy collection feature blue rainbow moonstones embraced by 18k gold. Suggested retail, $2,400.
Conni Mainne Designs Fine Jewelry, El Cerrito, CA; (510) 559-7823.

6.6-ct. indicolite tourmaline rests on 18k white gold with 22k gold inserts accented by 0.3 carat of diamonds. Suggested retail, $8,650.
Bagley & Hotchkiss Ltd., Santa Rosa, CA; (707) 544-8557, fax (707) 542-0718.

Handmade 22k woven necklace features 7.50 carats of sapphire surrounded by granulation. Suggested retail, $7,000.
Bikakis & Johns Goldsmiths, New York City; (212) 505-3051, fax (212) 260-1777.

Dangling from a BB chain, an 11mm X 9mm emerald-cut aquamarine is surrounded by diamond pavé on the bezel and bail. Suggested retail, $5,000.
Chris Correia Collection Corp., New York City; (212) 695-4711, fax (212) 564-2477, www.chriscorreia.com.

22k gold pin/pendant with granulation shines like the sun behind its Ceylon sapphire center. Pendant hangs from six strands of faceted iolite beads. Suggested retail, $3,800 for the pin/pendant, $2,400 for the beads.
Maija Inc., New York City; (212) 249-6236, fax (212) 535-8684.

18k gold ring holds a 4-6-ct. center gemstone and is accented with 0.44 carat of diamonds set in 18k white gold. Tanzanite is shown, but other gemstones are available. Suggested retail, $6,000-$12,000.
JFA Designs, Irvine, CA; (949) 263-9909.

Copyright © 1999 by Bond Communications.


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