Don't Lose That Number
Teenagers can get a cool voice mailbox for free if they listen
Technology has fueled yet another venue for advertising. Blue Diamond
Software Inc. of Irvine, CA, announced plans to launch EchoBuzz, offering
free voice mail service. The catch is that account users must listen to
three- to 10-second ads before they retrieve messages.
The company is selling advertising based on the audience it expects to
attract, 12- to 24-year-olds who don't have their own phone lines. Users
can send, retrieve, forward, save and reply to messages, and eventually
will be able to get pages or e-mail when messages are received. Depending
on the number of options they choose, they can hear up to three ads during
a call to the voice mailbox.
The venture follows the lead of the countless Web sites offering free
e-mail, funded by banner advertising. What does it mean? If the trend continues,
young consumers may be trained to expect a bonus every time they're asked
to pay attention to a promotion.
by Stacey King
Copyright © 1999 by Bond Communications.