Don't Lose That Number

July 1999

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Don't Lose That Number

Teenagers can get a cool voice mailbox for free – if they listen to ads

Technology has fueled yet another venue for advertising. Blue Diamond Software Inc. of Irvine, CA, announced plans to launch EchoBuzz, offering free voice mail service. The catch is that account users must listen to three- to 10-second ads before they retrieve messages.

The company is selling advertising based on the audience it expects to attract, 12- to 24-year-olds who don't have their own phone lines. Users can send, retrieve, forward, save and reply to messages, and eventually will be able to get pages or e-mail when messages are received. Depending on the number of options they choose, they can hear up to three ads during a call to the voice mailbox.

The venture follows the lead of the countless Web sites offering free e-mail, funded by banner advertising. What does it mean? If the trend continues, young consumers may be trained to expect a bonus every time they're asked to pay attention to a promotion.

– by Stacey King



Copyright © 1999 by Bond Communications.


 

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