Summary Estimate Tips

July 1999

Timepieces:Education & Repair

Summary Estimate Tips

Make the process efficient for you and your watchmaker

When taking a watch in for repair, be sure you and your watchmaker refer to the same list of repair prices when preparing a summary estimate. If you don't have a price list, call your watchmaker (in the case of an outside service) to send one.

When setting prices, Dan Gendron of Gendron Horology, Grants Pass, OR, recommends keystone to triple keystone pricing, depending on your market and service level. "You're performing a specialized service you can be proud to offer," he says. Low prices can attract too many low-cost, time-consuming repairs that bring little profit. Also, low prices invite unneeded comparisons to mass merchants that may not offer the full range of service as a jewelry store.

Use basic terms. Call your service firm to get a definition of the basics. This will ease the take-in process.

"Service" is the most common term and typically covers an overhaul, including cleaning, oiling, regulating or, with some watch-repair companies, gasket replacements. Be sure you can define service so there are no surprises.

If the crown is missing, mark "crown" on the repair form and note the price to the customer. If the crystal is broken, mark "crystal" and your price. Do the same for other parts that constitute a single repair. Note and agree on these costs with your customer.

Then on the envelope, write "If more, call." This lets your customer know you will call if additional work is needed. It allows you to proceed quickly once you have the customer's approval.

Copyright © 1999 by Bond Communications.


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