Intro Time

July 1999

Timepieces:New Products

Intro Time

New options for fall watch sales

This sampling of watches introduced at the spring shows in Basel and Geneva, Switzerland, embodies good news for retailers.

New designs created for the season ahead focus on sleekness and the currently popular white metals, from steel to titanium to gold. But the strong unique look of each piece will make selling them a pleasure for you and owning them a treat for your customers.

– by Michael Thompson

Now available to U.S. retailers, Boucheron's Reflet watch line includes this steel tank model with an exclusive attachment system that allows for interchangeable bracelets. Suggested retail, $2,400, including an extra leather strap.
Boucheron, New York, NY; (212) 715-7330.

This new automatic chronograph from Van Cleef & Arpels features a black dial and alligator straps in sporty colors. Suggested retail, $3,600.
Van Cleef & Arpels, New York, NY; (877) ARPELS-1.

Cerix from Rado celebrates the spiral in its unique case and bracelet design. The case is high-tech ceramic and sapphire, the clasp is titanium and the bracelet links are angled for maximum comfort. Suggested retail, $2,200.
Rado, Weehawken, NJ; (800) 283-7236,

The ultrathin Altiplano from Piaget is available with its own mechanical caliber movement (with see-through case back) or in a quartz version (shown) in 18k yellow or white gold.
Piaget, New York, NY; (212) 355-6444,

Cyma's new Imperium Collection features this all-steel model with an ETA Autoquartz no-battery movement. The collection comes in two sizes, includes chronographs and is available also with standard quartz movements.
Cyma, New York, NY; (212) 695-4270.

The date is seen as two independent disks in large windows at 12 o'clock on the new cambered square model from Dubey & Schaldenbrand. The automatic watch is sold in this 18k rose gold version or with a sterling silver case and black dial. Retail for the gold version shown, $6,900.
Dubey & Schaldenbrand, Miami, FL; (888) 919-TIME.

Panerai Radiomir Alarm GMT features a new "smaller" (40 mm) 18k white gold case and buckle with alligator strap. The automatic movement is visible through the sapphire case back.
Panerai, New York, NY; (877) PANERAI or (203) 925-6500.

New titanium men's chronograph from Accurate Swiss Watches features a matte finish accented with polished titanium running vertically around the bracelet. Sapphire crystal and sweep seconds hand are standard. Retail, $375.
Accurate Swiss Watches, Houston, TX; (800) 889-0952,

Gucci's debuts include this 7900 series with curved steel case attaching over the leather bracelet. The woman's size is shown. The men's size includes a date indicator. Diamond models are available.
Gucci Timepieces, New York, NY; (212) 527-5400.

Styled as a turn-of-the century pocket watch, this wall Winchester clock is 24 inches in diameter and made of hand-painted wood. Suggested retail, $125.
Linden, Providence, RI; (800) 624-0362.

Copyright © 1999 by Bond Communications.


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