Timepieces:Data & Statistics
Selling Terms, Part III
Series on timepiece definitions continues as a teaching tool for new
associates and a review for longtimers
In this monthly series of timepiece facts, begun in May, we define basic
watch terminology from A to Z. The series is our reminder that product knowledge
is a key ingredient to successful watch sales. All terms and diagrams can
be found in The Complete Guide to Watch Distribution and Service,available
from the Federation of the Swiss Watch Industry, Rochelle Park, NJ; (201)
Moonphase Indicator: A disk with
a drawing of the moon rotating underneath the dial based on actual rotations
of the moon. The phases can be seen through a guichet, or window, and are
sometimes accompanied by the indication of the age of the moon.
Movement: The inner mechanism of
a watch that keeps time and moves the watch's hand wheels. Movements are
mechanical or quartz.
Perpetual Calendar: A calendar that
automatically adjusts for the varying lengths of months, from 28 to 31 days,
and accounts for leap years.
Power Reserve Indicator: In mechanical
watches, a counter on the dial that shows how long the watch will run without
being wound. Some analog watches have a low-level indicator for the battery:
the seconds hand moves at two- or three-second intervals.
Pulsimeter: A scale on a chronograph's
dial graduated in heartbeats, usually 30. Coupled with a chronograph, it
will give the number of heartbeats in one minute: if 30 heartbeats take
30 seconds, the pulse rate is 60.
Copyright © 1999 by Bond Communications.