Selling Terms, Part III

July 1999

Timepieces:Data & Statistics

Selling Terms, Part III

Series on timepiece definitions continues as a teaching tool for new associates and a review for longtimers

In this monthly series of timepiece facts, begun in May, we define basic watch terminology from A to Z. The series is our reminder that product knowledge is a key ingredient to successful watch sales. All terms and diagrams can be found in The Complete Guide to Watch Distribution and Service,available from the Federation of the Swiss Watch Industry, Rochelle Park, NJ; (201) 291-8811,

Moonphase Indicator: A disk with a drawing of the moon rotating underneath the dial based on actual rotations of the moon. The phases can be seen through a guichet, or window, and are sometimes accompanied by the indication of the age of the moon.

Movement: The inner mechanism of a watch that keeps time and moves the watch's hand wheels. Movements are mechanical or quartz.

Perpetual Calendar: A calendar that automatically adjusts for the varying lengths of months, from 28 to 31 days, and accounts for leap years.

Power Reserve Indicator: In mechanical watches, a counter on the dial that shows how long the watch will run without being wound. Some analog watches have a low-level indicator for the battery: the seconds hand moves at two- or three-second intervals.

Pulsimeter: A scale on a chronograph's dial graduated in heartbeats, usually 30. Coupled with a chronograph, it will give the number of heartbeats in one minute: if 30 heartbeats take 30 seconds, the pulse rate is 60.

Copyright © 1999 by Bond Communications.


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