Passage from India

June 1999

Diamonds:News

Passage from India

As diamond jewelry manufacturers become attuned to the U.S., their designs are turning heads

Though Indian jewelry manufacturers usually follow trends rather than set them, they nevertheless produce salable designs U.S. jewelers can appreciate. Indian-made diamond jewelry, with its smaller stones and lower labor costs, is especially attractive to middle-class consumers looking for affordable designs.

One of the biggest influences on Indian design is MVI Marketing, Beverly Hills, CA, manager of the Indo Argyle Diamond Council, a joint venture of the Argyle diamond mine in Australia and Indian jewelry manufacturers. Through IADC, MVI is teaching Indian designers what styles turn American heads. At the forefront of that effort is Johanna Trotter, IADC program director and a former diamond jewelry buyer for large U.S. retail chains. Trotter, an indefatigable trend-spotter, studies jewelry store ads, trade magazines and other media, and talks to retailers all over the U.S. From this research, she chooses popular looks to pass on to IADC members in twice-yearly trend reports.

Such trend spotting can be instructional for U.S. retailers. At a recent IADC Exclusive Viewing Show in New York City, where many members have their U.S. offices, Trotter shared her observations. As you head to summer trade shows, her tips may help you buy basic diamond jewelry. The trends are illustrated here with designs by IADC members, who will move their pavilion upstairs for the first time at the Reed/JCK Show in Las Vegas in June.

  • IADC, Beverly Hills, CA; (800) 797-4232.

– by Peggy Jo Donahue

Color
This ring denotes two trends: diamonds used with colored gems and a flower motif. By Su Raj, New York City.

All-White Metal
The shift from two-tone to all-white metal, whether in platinum or white gold, is hugely important, says Johanna Trotter, IADC's trend-spotter. This selection of platinum jewelry features designs by (from left): Uni-Creation, Ornamentations and Simplex Diam, all with offices in New York City.

Elongated Hoops
Hoops from Chubbs Diamonds/Star Gems, New York City, feature channel-set round diamonds in yellow gold. This popular setting style is also a common trend in Indian designs.

Squares, Invisible Settings
Square diamonds are becoming evident in Indian jewelry, especially in invisible settings. Indian manufacturers are among the pioneers of more affordable invisible setting techniques that have brought this once exclusive style to the middle class. This classic diamond bracelet is by Jewelex, New York City.

Pavé
As pavé styling heats up across the U.S., Indian stylists won't be left behind. This pavé heart is by Bombay/Bharat Diamond Corp., New York City.

 

Engraving, Beading, Filigree
The Indians are following the antique-inspired craze. These designs are by Uni-Creation, New York City.



Copyright © 1999 by Bond Communications.


 

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