White is right across all jewelry categories
Platinum aficionados have never faced so many choices. Jewelry designers
and manufacturers use this most precious of metals to experiment with form
and color in increasing numbers. Among the most significant platinum design
- Color My World. Gray and white
pearls, colored gems in brilliant hues and other color accents are used
to play up platinum's unique tones.
- Femininity. Diamond pavé
and flowing, delicate designs accentuate the soft side of platinum.
- Solitary Sizzle. Platinum by itself
expresses the height of understated style. All-platinum rings with satin
finishes and domed surfaces accent the finger. Earrings with geometric
forms, small with flat surfaces, light up the face. Supple mesh or rigid
bangles for women and link bracelets for men make quiet, elegant statements.
- Delicate Design. "A delicate
chain on which a precious pendant can be alternated with a pearl or sliding
platinum sphere" is the most important trend because of its versatility,
says Lisa Labrado, public relations manager for the Platinum Guild International-USA,
Newport Beach, CA.
Settings and Bridal
Promotions by designers and PGI have overwhelmingly boosted platinum awareness,
particularly in the bridal market. Independent research suggests that over
20% of all wedding and engagement rings sold in the U.S. in 1997 contained
platinum, a dramatic jump from just a few years ago, when platinum was used
mostly in ring prongs to hold important diamonds.
"Two-thirds to three-quarters of all engagement rings we sell have
a platinum shank now," says Sandra Alton, vice president of Tiffany
& Co., New York City.
Platinum brings out the brilliance of diamonds, while the yellow in gold
pulls into the diamond, says Scott Kay, designer/owner of Scott Kay Inc.,
Hackensack, NJ, an early platinum proponent.
Styles and Finishes
Today's apparel fashions help pinpoint platinum as the accessory. White
metal plays beautifully off winter's palette of "midnight gray, charcoal
gray, slate gray or just gray," as a New Yorker cartoon depicted, and
the prominent pinks and other icy pastels of summer. There are several platinum
styles to complement clothing fashion.
Contemporary styles with a clean, bright, smooth feel are timeless. So
are styles in which the diamonds or colored gems do not overpower.
Kay recommends platinum with a shiny finish to accessorize the matte
tones of clothing. "Consumers want bright and shiny 10 to 1,"
he says. Other popular platinum finishes are hammered, stone and high polish
with satin accents.
Weight Watcher Earrings
For earrings, extruded platinum tubing and die-struck pieces help limit
the weight that is otherwise one of platinum's virtues. These earrings are
hard and durable, but still comfortable.
For Men Only
Men shopping for themselves want jewelry that subtly accents their strength
and success platinum is the perfect choice. Along with rings, show
these men platinum cuff links and link bracelets.
by Lorraine M. Suermann
|Platinum toggle bracelet is delicately adorned with an akoya pearl.|
Scott Kay, Hackensack, NJ; (800) 487-2724 or (201) 487-2729, fax (201) 487-2119.
|Platinum bracelet at top features black onyx and diamond accents and borders
of 18k gold. Bracelet with oval links is crafted in platinum and 18k gold.
Men's cuff links are 18k gold and platinum with sapphire accents.|
Michael Bondanza Inc., New York City; (800) 835-0041 or (212) 869-0043,
fax (212) 921-2565.
|Platinum cuff links retail for $2,325.|
I.B. Goodman Co., Cincinnati, OH; (800) 543-1945, fax (513) 721-3833.
|Platinum semimounts feature 18k gold inserts, each with 0.30 carat of diamonds.
Suggested retail for the semimounts, $2,050-$2,600.|
Bagley & Hotchkiss Ltd., Santa Rosa, CA; (800) 621-4169 or (707) 544-8557,
fax (707) 542-0718, email@example.com.
|Platinum and diamond earrings are available as studs or dangles and feature
18k gold accents.|
Mark Silverstein Designs, Woodland Hills, CA; (800) 993-5900.
|Geometric platinum and diamond ring features baguette diamonds.|
D'ckar Business Corp., New York City; (877) DCKAR99 or (212) 819-1177, fax
(212) 819-1717, www.dckar.com.
|The all-platinum and diamond Crescent Collection features an "all around"
necklace set with 1.75 carats of diamonds. Suggested retail, $8,650.|
William Chalson & Co., New York City; (800) 223-2363 or (212) 719-2827,
fax (212) 354-6438, firstname.lastname@example.org.
|Platinum rings (from left) feature tapered baguettes to accent any shape
of center stone, straight or tapered baguettes in a "half way"
channel setting, two tapered baguettes on each side of a center stone, oval
diamonds in a Gem Lock setting and baguette and trilliant diamonds to accent
any shape of center stone.|
Mr. Baguette Ltd., New York City; (800) 598-3456 or (212) 758-1300, fax
|From the Adagio collection, the platinum necklace features 3.82 carats of
diamonds ($14,400 suggested retail), the bracelet has 5.81 carats ($18,400)
and the ring has 0.88 carats ($3,200).|
Carelle, New York City; (800) 225-7782 or (212) 997-1156, fax (212) 827-0042,
|Floral platinum earrings each hold a 0.15-ct. center diamond surrounded
by six 0.10-ct. diamonds.|
Adwar Casting Co., Rockville Centre, NY; (800) 255-7755 or (516) 678-7755,
|Platinum earrings feature 2.46 carats of bezel-set diamonds.|
Jane Taylor Inc., South Hadley, MA; (800) 240-2282 or (413) 535-1574, fax
|Platinum and 14k rose gold Casco Wave set features a pendant ($440 suggested
retail) and earrings ($675).|
Daunis, Portland, ME; (207) 773-6011, fax (207) 773-3603.
|Platinum and 18k gold rings are from the Keepsake line.|
Keepsake, Frederick Goldman Inc., New York City; (212) 807-2041.
|Princess-cut diamonds are the focus of this satin-finish platinum ring with
diamonds trickling down the shank.|
Rudolf Erdel Platinum, New York City; (212) 633-9333.
|Brasilia Collection by Antonini features a platinum necklace with diamonds
along one side.|
IJG, Beverly Hills, CA; (800) 443-1479, fax (323) 653-1768.
|950 platinum chains are available in a variety of styles and in 10k, 14k
and 18k yellow, white and rose gold.|
Bhamra Chain, Union, NJ; (908) 686-4555, fax (908) 686-4556.
|Platinum ring features a radiant-cut center diamond flanked by oval and
pear-shaped diamonds (2.0 carats total). Suggested retail, $8,499. The band
features seven pear-shaped diamonds (1.50 carats) and is $2,999 suggested
L.I.D. Ltd., New York City; (212) 980- 7500.
|The Nuvole collection by Bulgari features bracelets made exclusively in
platinum and diamonds.|
Bulgari, New York City; (800) BULGARI.
|Platinum band features a sandblasted finish. Suggested retail, $1,300.|
GD Platinum Inc.; (800) 489-7823.
|Platinum hoop earrings feature alternating baguettes and round diamonds
with post/clip backs. Suggested retail, $9,900.|
Barnett Robinson Inc., New York City; (800) 223-0240 or (212) 682-1086.
Copyright © 1999 by Bond Communications.