June 1999
For Your Staff:Selling Earrings To Fit The Face
Heads Up
When it comes to earrings, what's flattering on one face shape can
be frightful on another – learn the difference and your customers will
flock to you
by Calla Gold
There are right earrings and wrong earrings for every occasion and every
woman. There are earrings for work, the opera and the party Saturday night.
There are casual earrings to wear around the house and go to the grocery
store. With the right earrings, a casually dressed woman can seem elegant
or sophisticated.
But forget the occasion for a moment and help your customer find earrings
to complement her face shape. Consider the geometry of her face and what
will accentuate her good features. The texture and the color of the earrings
should work with the cut and color of her hair.
All these considerations are important and, as a jewelry sales professional,
you should know which earring shape should adorn which women. Check the
illustrations for guidelines.
Skin Deep
Along with the shape of the face, consider the condition of the skin – no
matter how much sunscreen, lotion and potion is applied, skin changes with
age.
Small, flat, smooth-surface earrings show off sleek, youthful complexions,
though textured styles are perfectly acceptable.
Older women should wear larger earrings. They should avoid smooth "designless"
looks, which call attention to imperfect skin. Draw attention to the overall
beauty with the use of bigger, bolder, more colorful jewelry.
Triangular Face
Small circular, large oval or long earrings soften the planes and lines
of this shape. Earrings that flare at the bottom and are curvy are especially
good. For a chiseled angular face, avoid earrings that come to a point
these call attention to a pointy chin. |
Oval Face
Wear earrings to widen and balance this pretty face shape. Hoops, large
ovals or three-dimensional puffed earrings are examples. Avoid long, narrow
and dangling earrings as they can create a too-long look. With shorter hair,
pearl studs and round gem earrings can be complimentary also. |
Long and Thin Face
Circular, triangular (with the point up) and square earrings visually widen
this face shape, adding balance to the vertical orientation. Three-dimensional
earrings are effective because they add fullness. Try to avoid flat earrings
or ones that dangle. |
Wide Face
Large earrings balance the shape of this face. Long earrings that flare
at the bottom, long earrings or large oval shapes can all work. Flat earrings
are better than three-dimensional ones. On fuller fleshier faces, large
angular earrings that make a statement can look great. Avoid hoop, circular
and short, triangular earrings. |
Round Face
Big earrings bring balance to the shape of the round face. Angular earrings
create a dramatic juxtaposition to the curves. Wide dangling earrings are
good. Earrings that lengthen can be effective too. Reject tiny earrings.
Wear bold earring jackets with studs. |
Calla Gold owns Calla Gold Jewelry, Santa Barbara, CA. She consults
with jewelers and is writing a book about becoming a personal jeweler. Contact
her at (805) 963-4157, Gold1of3@aol.
Illustrations by Lori Harmon
Copyright © 1999 by Bond Communications.
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