How Watch Sales Compare

March 1999

Timepieces:Data & Statistics

How Watch Sales Compare

High-end independents and chain jewelers report highest growth in watch sales

Watch sales grew at a faster rate for two of four major retailer groups in 1998: independent high-end jewelry stores and chain jewelry stores, according to the latest Cost of Doing Business Survey conducted for Jewelers of America. The 1998 study is based on 1997 results reported by participating JA members.

The two charts at right compare sales of watches and other jewelry store products for these two retailer categories.

The categories with moderate to little growth in watch sales were midrange independent jewelry stores and designer/artist/custom jewelers.

Jewelers in the midrange category reported average growth in watch sales of 3.7%. Their best sales growth was in cultured pearls (+15.2%) and estate jewelry (+10.5%).

The designer/artist/custom retailers reported a 50% decrease in watch sales, a substantial change from the 40% increase reported for 1996.

For more details on the Cost of Doing Business Survey, see Professional Jeweler,December 1998, pp. 27, 38 and 47; and January 1999, p. 71. To purchase a copy of the study, call Jewelers of America in New York City at (800) 223-0673 or (212) 768-8777.

– by Michael Thompson



Copyright © 1999 by Bond Communications.


 

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