Lucid water scenes hypnotize the ad industry
When author Kate Chopin wrote the feminist classic The Awakening,she
used a heroine lured trance-like toward the sea to symbolize self-awareness
and liberation. Today that imagery is used to sell watches, juice and perfume.
Several companies, including Lagos and Timex, recently introduced ad
campaigns using female models moving into "moody waterscapes"
that suggest serenity, an article in The New York Times says.
Seaside scenes have appeared also in ads for Donna Karan's new fragrance,
Tropicana grapefruit juice and Finlandia vodka. Other companies are wild
to walk on water also: one photographer who specializes in underwater shots
has been approached by companies to do oceanic ads for audio speakers, printers
and the MGM Grand Hotel.
by Stacey King
Copyright © 1999 by Bond Communications.