Power Words

May 1999

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Power Words

Diction drives your message home

Put down that thesaurus! Yale University researchers have identified the 12 most powerful words in the English language, proven to attract attention and stir emotion in readers. An article in the newsletter Marketing Ink suggests adding them to ad headlines, direct mail and brochures to give your message a kick:

 You

 

Safety

 

Money

 

Love

 

Health

 

Easy

Proven

 

Save

 

Results

 

Discovery

 

Guarantee

 

New



Copyright © 1999 by Bond Communications.


 

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