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November 1999

Diamonds: New products

Side Dish

Non-traditional designs take the focus off the center, allowing side-set diamonds to sparkle

Jewelry with diamonds set on all sides shines any way it's worn. Pavé lends itself to this type of design, whether used as the primary focus or a supporting player. "Other popular looks are round, baguette, and princess-cut diamonds channel-set to go all the way around or a heavy-metal look with diamonds countersunk in metal to keep the piece smooth," says Roy Gardner, director of sales and marketing at Philippe Diamond Corp., New York City.

Creatively set diamond jewelry suits artistic individuals who pay close attention to detail.
When displaying such finely crafted pieces of jewelry, put them in cases that allow customers to see them from all angles. For optimal visibility, display this jewelry at eye level in a museum-style case.

by Lorraine M. Suermann

From the platinum and diamond Captiva collection, earrings featuring 0.50 carat of round diamonds and 0.8 carat of princess-cut diamonds. Suggested retail, $6,200. Band contains 0.5 carat of round diamonds and 2.8 carats of princess-cut diamonds. Suggested retail, $11,600. Gumuchian Fils Ltd., New York City; (800) 223-0774 or (212) 593-9888, fax (212) 593-9111.
Varna Platinum's Princette collection includes this hand-engraved engagement ring with 18k gold filigree set with two pear-shaped diamonds. Available from Mark Silverstein, Woodland Hills, CA; (800) 993-5900.

Platinum ring holds a variety of diamond shapes. The mounting features round and pear-shaped diamonds weighing 0.85 carat and accommodates a bezel-set center diamond (not included). Suggested retail, $3,000. Saturn Jewels, New York City;
(212) 944-9325, fax (212) 944-9459.

Two designs feature diamonds in the ring shank. Each ring is set with 1 carat of diamonds and is available in platinum, white gold or yellow gold. Sold as a semimount. D'ckar Business Corp., New York City; (212) 819-1177, fax (212) 819-1717,

The round Gap ring is crafted in 18k gold and platinum with 2.07 carats of diamond pavé. The diamonds are D-F/VS-VVS. Michael David Designs Ltd., New York City; (212) 398-6222, fax (212) 398-2774,

18k gold and platinum ring features a surprise colored gemstone set in the mounting. Diana Couture by Judy Evans, New York City; (877) DCOUTURE.

This 18k yellow gold ring from the Universal Collection features 0.66 carat of diamonds set along its side. Hiroko Sato-Pijanowski, Ann Arbor, MI; (734) 668-6670, fax (734) 663-6632,

Platinum and diamond mounting will hold a 12mm-13mm South Sea cultured pearl. The mounting contains 0.40 carat of diamonds and is $1,575 suggested retail. Pearls for this mounting are available in a variety of colors.
BSD, Monsey, NY; (914) 352-1382.

17.52-ct. H/VVS1 oval diamond is set in a handmade platinum mounting encrusted with diamond pavé. Philippe Diamond Corp., New York City; (800) 247-5570 or (212) 869-5570, fax (212) 944-2506.

Copyright © 1999 by Bond Communications.


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