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November 1999

Gemstones & Pearls: New Products

Shapely Pearls

Different shapes offer refreshing appeal

People are used to seeing perfectly round pearls, so the introduction of the unconventional shapes of mabé and baroque cultured pearls sends jewelry design in new directions.

Square or cushion mabé cultured pearls follow the growing popularity of square diamonds. Baroque circle cultured pearls allow jewelry designers to reflect the rings of each pearl in the metal work.

Consumer acceptance of these pearls is rising. "Square and oval are in demand and coincide with the desire for something unconventional," says David Silvera of Carol Silvera, Allenhurst, NJ. When selling these non-conformist shapes, remember the FTC Guides for the Jewelry Industry mandate the correct terminology, especially when dealing with cultured pearls.

The word cultured or cultivated must immediately precede the word pearl in designations such as akoya, mabé or freshwater. For example, "freshwater cultured pearl" is the proper way to describe these pearls to your customers.

by Lorraine M. Suermann

18k gold ring features a cushion mabé cultured pearl. The ring shank is designed with swirls and accented with 0.08 carat of diamonds. Suggested retail, $950. Carol Silvera, Allenhurst, NJ; (732) 517-8833.
Crafted in 14k yellow and white gold, each earring holds an oval South Sea cultured pearl (9mm-10mm) and diamond accent. Suggested retail, $599. Henri Ramon Collection, Sussex, NJ; (973) 875-9808.

Strand features 24 South Sea baroque cultured pearls (24mm x 15mm) with a 5.78-ct. diamond pavé clasp that reflects the shape of the pearls. Suggested retail, $49,000 for the pearls, $13,000 for the clasp. Albert Asher South Sea Pearl Co., New York City; (212) 944-7230, fax (212) 921-1079.
"Sammie" is a natural freshwater cultured pearl brooch containing 0.48 carat of spessartine garnets and 3.24 carats of princess-cut sapphires set in 18k gold. Suggested retail, $6,600. Glen J. Engelbrecht for G.J. Designs, Sarasota, FL; (941) 951-6658, fax (941) 365-2577,

18k gold Fantasy brooch features white South Sea keshi cultured pearls and natural golden 12mm South Sea cultured pearls. Diamond accents weigh 3.92 carats and are E-F / VVS2-VS1. Suggested retail, $28,000.
Donna Vock Designs Inc., New York City; (212) 980-4249, fax (212) 355-4282.
Flower brooch features three fancy shaped mabé cultured pearls and 0.15 carat of diamond accents set in 18k gold. Suggested retail, $1,860. Delmar, Montréal, Canada; (514) 875-4800, fax (514) 875-5356.

Earrings each feature a 10mm Chinese freshwater baroque cultured pearl with diamond accent in 18k gold. The mauve / purple earrings are $1,275 suggested retail and the white/orange are $875. Jeffery Pratt Fine Jewelry, Dallas, TX; (800) 606-9764 or (972) 386-8955, fax (972) 392-4471,
Available in 14k yellow or white gold, this 0.30-ct. diamond slide pendant features a
9mm-10mm natural black Tahitian cultured pearl on a 16-in. chain. Suggested retail, $1,000. Tara & Sons Inc., New York City; (800) 235-2790 or (212) 575-8191, fax (212) 869-9332.

A platinum ribbon clasp holds together Japanese biwa cultured pearl strands. Pearls are color-enhanced. Suggested retail, $1,890.
Barbara Berk Designs, Foster City, CA; (650) 349-4137, fax (650) 349-4042,
14k gold rings are crowned with an oval or cushion mabé cultured pearl. Suggested retail, $495 (oval) and $535 (cushion). Nancy B & Co., Culver City, CA; (800) 421-0464 or (310) 836-8842, fax (310) 836-2409.

American cultured pearl strands glisten in natural pastel hues. Suggested retail, $1,000 - $10,000. American Pearl Co., Nashville, TN; (615) 350- 6600, fax (615) 350-8522.

Copyright © 1999 by Bond Communications.


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