A store design magazine looks at the best in holiday windows
Santa's fuzzy red suit and strings of green holly got pushed
aside in favor of fairy-tale fantasies and modern themes in many
retailers' 1998 holiday store windows. An article in Visual Merchandising
& Store Design magazine chose the season's best. Here are
a few trends to give you ideas for your windows this year.
The use of white mannequins gave windows a spare, ethereal
look. Examples included dancers at Tiffany & Co.'s New York
City flagship store and pristine angels in off-white evening
gowns at Toronto department store Eaton's. Moody lighting and
stark props (including white plaster forests and bare tree branches)
added to the minimalist touch.
Dickens, the Brothers Grimm and Arthurian literature also
got play in lush department store windows last year. Fairy-tale
dolls rode stuffed geese through the "enchanted forest"
mall in Denver, CO, a family strode through the streets of Victorian
London at Fortunoff in New York City; and a pensive-looking knight
paused on his horse above a pile of dress shirts at Bergdorf
Goodman. Painstakingly detailed sets, dark colors and shadowed
lighting made the windows even more authentic.
Christmas wouldn't be Christmas without the parties
is that how the saying goes? Macy's in New York City seemed to
think so last year. Its urban scenes in brazen blues, oranges
and metallic grays featured chic mannequins decking the halls
of the city's subway stations and dancing under disco balls inside
by Stacey King
Copyright © 1999 by Bond Communications.