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November 1999

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Season's Greetings

A store design magazine looks at the best in holiday windows

Santa's fuzzy red suit and strings of green holly got pushed aside in favor of fairy-tale fantasies and modern themes in many retailers' 1998 holiday store windows. An article in Visual Merchandising & Store Design magazine chose the season's best. Here are a few trends to give you ideas for your windows this year.

White Christmas

The use of white mannequins gave windows a spare, ethereal look. Examples included dancers at Tiffany & Co.'s New York City flagship store and pristine angels in off-white evening gowns at Toronto department store Eaton's. Moody lighting and stark props (including white plaster forests and bare tree branches) added to the minimalist touch.

Period Pieces

Dickens, the Brothers Grimm and Arthurian literature also got play in lush department store windows last year. Fairy-tale dolls rode stuffed geese through the "enchanted forest" at a
mall in Denver, CO, a family strode through the streets of Victorian London at Fortunoff in New York City; and a pensive-looking knight paused on his horse above a pile of dress shirts at Bergdorf Goodman. Painstakingly detailed sets, dark colors and shadowed lighting made the windows even more authentic.

Three-Martini Windows

Christmas wouldn't be Christmas without the parties – is that how the saying goes? Macy's in New York City seemed to think so last year. Its urban scenes in brazen blues, oranges and metallic grays featured chic mannequins decking the halls of the city's subway stations and dancing under disco balls inside the trains.

– by Stacey King


Left: Tiffany & Co. interpreted holiday activities such as trimming trees and building snowmen with spare images of modern dance and ballet in 1998. The windows headlined Visual Merchandising & Store Design's wrap-up of the season's best windows.



Right: Mannequins at Macy's spent the holidays inside the subway, where they gave presents and danced under disco balls.




Copyright © 1999 by Bond Communications.



 

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