Do justice to your displays with better photographs
Taking pictures of store windows is one of the greatest challenges
for amateur photographers a passing car or your camera
flash always reflects off the glass, if the picture turns out
at all. An article in Visual Merchandising & Store Design
offers some tips for resolving common problems:
- Photograph at night.
- Avoid reflection if possible, especially if taking pictures
for publication. Use a piece of black felt the size of the area
of the window you want to shoot. Cut a hole in the felt just
big enough for the lens and have two people hold the felt while
you take the picture.
- Don't use a direct flash. Use a tripod and cable release
so you can shoot with a slow shutter speed to capture the image
- Choose film based on the type of bulbs you use inside the
window. For advice, visit a camera shop or call the help lines
at Kodak (800-242-2424) or Fuji (800-788-3854).
- If you intend to publish your photos, use transparency film.
- Photograph your window shortly after an installation. If
you wait, props can fade and merchandise can sell out, leaving
the windows empty.
- Clean and polish the window glass.
- Look at the window from many angles before choosing the best
- Remove signs unless they're part of the window design.
- Concentrate on one part of the window rather than the scene
as a whole to avoid cluttered photos.
by Stacey King
Copyright © 1999 by Bond Communications.