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November 1999


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Tips for an effective TV performance

Starring in your own TV commercial is a great way to build your brand and promote recognition in the community. You don't have to give an Oscar-caliber performance, but it's important to be aware of how you appear on camera. AVP Digital Studios of Dixon, IL, gives the following tips for video and TV appearances:

  • Don't wear eyeglasses, especially if they have metal frames or thick rims, which reflect light and cast shadows.
  • Men should wear dark, monotone suits and women should choose neutral colors or clothing with tiny patterns. Avoid plaids, stripes and bright red outfits.
  • Emphasize your facial expressions, exaggerating about 15% more than normal. Smile!
    Make hand gestures in the triangle from the bottom of your chin to your lower chest and between your shoulders, but don't make random gestures that could be misunderstood.
  • Vary the pitch and intensity of your voice when you speak, use dramatic pauses and talk informally.
  • Memorize at least some of the script so you don't read from the teleprompter the entire time.
  • AVP Digital Studios, Dixon, IL; (815) 284-3904.

by Stacey King

Copyright © 1999 by Bond Communications.


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