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November 1999

Timepieces: Data & Statistics

Quartz Analogs Lead Overall Watch Imports

Anadigitals carve niche among precious-metal-case watches

Automatic watches, quartz analogs and pocket watches (included in the catch-all "other" group) led the growth of watch imports into the United States in 1998, based on an American Watch Association analysis of figures from the U.S. Department of Commerce (see first chart below).
Watch imports rose slightly overall last year.

Among precious-metal-case watches alone, anadigitals grew even more popular (see bottom chart). This increase is traced primarily to a huge jump in precious-metal-cased watches imported from China.

U.S. Watch Imports in Units
 

1998

1997

Change
Quartz analog

140,221,000

130,557,000

+7.4%
Digital

89,385,000

108,880,000

-17.9%
Anadigital

6,569,000

6,636,000

-1.0%
Mechanical/Automatic

654,000

547,000

+19.6%
Mechanical/Manual

192,000

195,000

-1.5%
Pocket, stop, other

21,410,000

10,103,000

+111.9%
Total

258,432,000

256,919,000

+0.6%

U.S. Imports of PreciousMetalCase Watchesin Units
 

1998

1997

Change
Quartz analog

532,000

335,000

+58.8%
Digital

563,000

371,000

+51.8%
Anadigital

315,000

77,000

+309.1%
Mechanical/Automatic

40,000

29,000

+37.9%
Mechanical/Manual

29,000

23,000

+26.1%
Pocket, stop, other

543,000

352,000

+54.3%
Total

2,022,000

1,187,000

+70.4%

Source: Jewelers of America, New York, NY; (212) 768-8777, www.jewelers.org.

 

Copyright © 1999 by Bond Communications.



 

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