Precious Metals & Bench
Data & Statistics
Who Buys Silver Giftware?
Those in search of silver have lots to spend and are in
a buying mood
Traditional jewelers may think of sterling silver with little
enthusiasm because of its low price image in everything
but watches and designer jewelry. But remember the sales opportunities
inherent in offering well crafted sterling silver giftware
and flatware from suppliers that cater to jewelers.
The biggest markets for silver giftware and flatware are the
bridal market and high income households, says the Silver
Trust International, New York City. The bridal market comprises
mostly gifts to the happy couple, so the purchases occur at a
time when family and friends are openly willing to spend money.
For high income households, sterling silver giftware (serving
pieces, candlesticks, vases, frames, etc.) are the epitome of
Here, courtesy of STI, are some advantages of each market
you may want to consider when planning how much space to devote
to sterling giftware (a retail market that totaled $321 million
in the U.S. last year) and flatware ($251 million).
- Accounts for roughly half of all sterling silver giftware
and flatware purchases.
- Includes brides to be, family and friends of the
- Is a constantly renewing source of potential customers.
High Income Households
- Comprise mostly affluent, upscale consumers, primarily women,
- Buy for themselves and as a gift for others.
- View sterling silver as a status symbol, can afford to buy
it and entertain frequently.
Copyright © 1999 by Bond Communications.