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October 1999 Professional Insider: Trend Spotting Color Explosion Spring's pink was just the start as color saturates fall and winter This fall, red is the new gray, which last year was the new black, while the gray that's still around is now more of a silvery blue. Please pardon the breathless fashion– ese, but it's a vocational hazard when confronting the onslaught of fall's two big color trends. No matter where you look, you can't escape red –
bright, in– your– face, lipstick red. It's on the cover
of Vogue, Elle and even, because nothing can escape the red menace,
Automobile magazine. In contrast, silvery blue creates a cooler mood and a more tentative foray into color for women who've found simplicity and subtlety in the black clothes in their closets. Ralph Lauren and Liz Claiborne are pushing head– to– toe tonal looks in shades from gunmetal gray to periwinkle blue. Hue News to Use This embracing of color opens opportunities for jewelers. Sure, colored gemstones are a no– brainer, but what will help you sell them is looking at how the fashion industry sells color – as accessible accents. Take the cue from Ralph Lauren's ads by showcasing a breathtaking ruby against a minimal white background so the color pops. Bright red watchbands and dials are a great way to use this fashionable color to your advantage. When it comes to the grayish blues, continue the tonal trend. Cool blue gemstones, white metal jewelry and watches, pearls from white to black and diamonds all create accents in the same color range. – by Liz Smutko
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