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October 1999

Professional Insider: Trend Spotting

Color Explosion

Spring's pink was just the start as color saturates fall and winter

This fall, red is the new gray, which last year was the new black, while the gray that's still around is now more of a silvery blue. Please pardon the breathless fashion– ese, but it's a vocational hazard when confronting the onslaught of fall's two big color trends.

No matter where you look, you can't escape red bright, in– your– face, lipstick red. It's on the cover of Vogue, Elle and even, because nothing can escape the red menace, Automobile magazine.
Bold red gloves, boots, coats and bags jump out from from neutral white and black backgrounds on fashion editorial pages, advertising and shop windows.

In contrast, silvery blue creates a cooler mood and a more tentative foray into color for women who've found simplicity and subtlety in the black clothes in their closets. Ralph Lauren and Liz Claiborne are pushing head– to– toe tonal looks in shades from gunmetal gray to periwinkle blue.

Hue News to Use

This embracing of color opens opportunities for jewelers. Sure, colored gemstones are a no– brainer, but what will help you sell them is looking at how the fashion industry sells color as accessible accents. Take the cue from Ralph Lauren's ads by showcasing a breathtaking ruby against a minimal white background so the color pops. Bright red watchbands and dials are a great way to use this fashionable color to your advantage.

When it comes to the grayish blues, continue the tonal trend. Cool blue gemstones, white metal jewelry and watches, pearls from white to black and diamonds all create accents in the same color range.

by Liz Smutko



Copyright © 1999 by Bond Communications.



 

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