Professional Insider: Trend Spotting
Spring's pink was just the start as color saturates fall
This fall, red is the new gray, which last year was the new
black, while the gray that's still around is now more of a silvery
blue. Please pardon the breathless fashion ese, but it's
a vocational hazard when confronting the onslaught of fall's
two big color trends.
No matter where you look, you can't escape red
bright, in your face, lipstick red. It's on the cover
of Vogue, Elle and even, because nothing can escape the red menace,
Bold red gloves, boots, coats and bags jump out from from neutral
white and black backgrounds on fashion editorial pages, advertising
and shop windows.
In contrast, silvery blue creates a cooler mood and a more
tentative foray into color for women who've found simplicity
and subtlety in the black clothes in their closets. Ralph Lauren
and Liz Claiborne are pushing head to toe tonal looks
in shades from gunmetal gray to periwinkle blue.
Hue News to Use
This embracing of color opens opportunities for jewelers.
Sure, colored gemstones are a no brainer, but what will
help you sell them is looking at how the fashion industry sells
color as accessible accents. Take the cue from
Ralph Lauren's ads by showcasing a breathtaking ruby against
a minimal white background so the color pops. Bright red watchbands
and dials are a great way to use this fashionable color to your
When it comes to the grayish blues, continue the tonal trend.
Cool blue gemstones, white metal jewelry and watches, pearls
from white to black and diamonds all create accents in the same
by Liz Smutko
Copyright © 1999 by Bond Communications.