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October 1999

Timepieces News

Boccia Adds Titanium Mesh

Boccia, already the first to include a full titanium cuff watch in its line, has become the first to produce mesh bracelets of titanium.

The band, developed following the success of the all– titanium– cased line in recent years, will be an option for all Boccia models.

Identical in color and flexibility to Boccia's steel mesh bracelet (shown here), the new version is made of links that are stronger and lighter than steel and are hypoallergenic. Retailers can sell the bracelets for $60 each and earn full keystone markup.

 Boccia. Universal Watch Co., Framingham, MA; (800) 360– 2586, www.boccia.com.

 

 



Copyright © 1999 by Bond Communications.



 

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