Boccia Adds Titanium Mesh
Boccia, already the first to include a full titanium cuff watch
in its line, has become the first to produce mesh bracelets of
The band, developed following the success of the all titanium cased
line in recent years, will be an option for all Boccia models.
Identical in color and flexibility to Boccia's steel mesh
bracelet (shown here), the new version is made of links that
are stronger and lighter than steel and are hypoallergenic. Retailers
can sell the bracelets for $60 each and earn full keystone markup.
Boccia. Universal Watch Co., Framingham, MA;
(800) 360 2586, www.boccia.com.
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