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October 1999

Timepieces: New Products

Karat Time

Steel appeal doesn't dampen golden dreams

Time was when a yellow gold watch FOR MEN meant the end of a job well– done. Women, meanwhile, wore gold to formal events. Today, retailers are more likely to sell gold watches for their intrinsic appeal as the melding of fine jewelry and watchmaking.

White gold is in style, of course, as white metals remain popular. But yellow and pink gold and two– tone models continue to draw the interest of many consumers.

Retailers say real gold is a good deal– closer.

Fortunately, many fine watches are crafted in gold – in fact, some are made only in gold. Here are several of this year's newest golden choices.

– by Michael Thompson

New from Boucheron, this watch features a diamond and 18k gold case and a cultured pearl bracelet with gold– bar accents. The bracelet is interchangeable, thanks to Boucheron's patented invisible clasp system. Suggested retail, $13,650, including the bracelet shown, one lizard strap and one crocodile strap. Boucheron, New York, NY; (212) 715– 7330.
New from Italian jeweler Unoaerre is the Alexia collection of 18k white gold watches with diamonds. Suggested retail for the 0.24– ct. model shown, $2,199.
Piaget now offers its Dancer watch in a woman's size with 18k white or yellow gold case and bracelet. The white gold model has gold markers and is $11,400 suggested retail. The yellow gold model is set with diamonds on the bezel and dial and is $14,160. Piaget, New York, NY; (212) 355– 6444, www.piaget.com.
Omega's newest Speedmaster models include this automatic day/date chronograph in 18k red gold. Features include Omega's exclusive chronograph movement, gilt markers and month display. Suggested retail, $6,995. Omega, Weehawken, NJ; (800) 766– 6342, www.omega.ch.
Bertolucci's newest men's model is Uomo, featuring a 42mm 18k case and bracelet (also available in steel as pictured, in steel with gold or with strap). The automatic movement is COSC– certified (Swiss chronometer testing authority) and has a 42– hour power reserve, screw– in crown and curved sapphire crystal. Suggested retail, $15,000 for the 18k yellow gold bracelet model, $18,500 for the 18k white gold bracelet model, $4,750 for steel with 18k gold and $2,500 for all– steel.
Bertolucci, Rutherford, NJ; (877) 237– 8658.
The Vintage 126 from Bell & Ross is now made in a gold version. This model features an 18k white gold case with a guilloche dial and automatic chronograph movement. Suggested retail, $8,800. Bell & Ross, Miami Beach, FL; (888) 307– 7887, www.bellross.com.
New from Milus, this 18k solid gold timepiece features Paul Junod's distinctive modern Banana design previously made only in steel. Suggested retail, $2,500. Milus, Entry USA Inc., New York, NY; (212) 734– 4318.
TechnoMarine adds diamonds to its colorful line of diver watches. Called Techno – Diamond, the quartz watches are water resistant to 660 feet and contain 1.1 to 1.48 carats of diamonds in the bezel. The strap comes in six colors. The chronograph is $1,590 suggested retail, a three– hand version is $1,500. TechnoMarine, Culver City, CA; (310) 659– 9222, www.technomarine.com.

Copyright © 1999 by Bond Communications.


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