Timepieces: Data & Statistics
Selling Terms, Part VI
We conclude our series on timepiece definitions as a teaching
tool for new sales associates and a review for longtimers
This is the final part of a monthly series that began in May
on basic watch terminology. It's our reminder product knowledge
is a key ingredient to successful watch sales. All terms are
found in The Complete Guide to Watch Distribution and Service,
available from the Federation of the Swiss Watch Industry, Rochelle
Park, NJ; (201) 291 8811, www.fhusa.com.
Unidirectional Rotating Bezel: An elapsed time
rotating bezel, often found on diver watches, that moves only
counterclockwise to prevent a diver who unwittingly knocks the
bezel off its original position from miscalculating the remaining
Water Resistance: The ability to keep water from penetrating
a watch case. The rating "water resistant" inscribed
on the watch means it can withstand rain. "Water resistant
to (a number of) atmospheres" or "water resistant to
(a number of) meters or feet" means it can be worn underwater
to varying depths (Professional Jeweler, June 1999, p. 114, and
July 1999, p. 64).
Winding Stem: Also called the crown, this button on
the right side of the watch case is used to wind the mainspring.
World Time or GMT Dial: A watch that tells time in up to 24
time zones. The zones often are represented by the names of cities
printed on the dial or the rotating bezel. To read the hour in
any zone at a glance, simply rotate the bezel to position the
local time zone in front of the hour hand. The hour in any other
zone can be read off the dial by looking at the name of the city
located in that zone. (If only numbers are on the bezel, a second
24 hour hand will simply point to GMT). Minutes are read
Copyright © 1999 by Bond Communications.