Printed furniture, curtains and floors are in fashion with
the onset of new technology
The GlobalShop show this spring in Chicago was a psychedelic
venture into the new world of large-format digital imaging. Exhibitors'
booths were draped with sheer fabrics printed with repetitive,
reversed images of daisies and spirals; floor tiles were laminated
with high-resolution photos of forest floors and autumn leaves;
giant walls were printed with computer landscapes and magnificent
photographs blown up to wall size.
Breakthroughs in imaging, including large-format inkjet printers
and transfer methods, allow visual arts companies to perfectly
render large graphics on fabrics, vinyl, glass, ceramics and
other difficult surfaces, says an article in Visual Merchandising
& Store Design. Crazy for the new technology, visual arts
companies are printing on everything they can featuring
quirky or custom symbols and designs on draperies, glass tables
and furniture upholstery, or creating stunning color banners
In fact, if you're looking for a large-format digital sign
or banner for your store, many conventional companies such
as photo labs, screenprinters, sign companies and quick printers
now offer some of these services. Be wary and choose a
company that has some experience, however, because this format
often requires special knowledge, the article says. For instance,
the printer should know to avoid dye-based inks for signs to
be displayed near windows and to use matte finishes to prevent
glare under spotlights. Be prepared for the printer to ask several
questions about your intended use for the sign.
by Stacey King
|You have to create your own identity
to attract consumers' attention away from your 200 or so retail
Printed textiles and laminates by Jan Milne (top) feature
fruit and flower imagery. Jan Milne, Glasgow, Scotland; phone/fax
(44-141) 445-5554. Cies Sexton Visual (bottom) offers many ideas
on floral and other natural designs customized to meet your visual
display needs. Cies Sexton Visual, Denver, CO; (303) 534-4000.
Copyright © 1999 by Bond Communications.