Professional Insider: Trend Spotting
Television and movies play a larger role than ever in setting
styles embraced by the public
Remember the Y-necklace? The dainty jewelry style was fanned
into a fashion must-have by appearances on the necks of Gen X
sweethearts on TV's "Friends" and "Beverly Hills
90210." The Tin Cup necklace (named for the movie in which
it first appeared) launched the pearl station necklace boom.
These were happy accidents, and there's no question an appearance
on a hot TV show or movie can elevate a simple piece of jewelry
into a style-setter.
"What people wear on prime-time greatly influences how
customers wear their clothes," Kenneth Dowling, vice president
of corporate relations at Neiman Marcus, tells Elle magazine.
Spotting and keeping up with these trends requires nothing more
than a discerning eye and trigger-finger on the remote.
Ones to Watch
"Friends" showcases accessible fashion and jewelry
suited for twenty- and thirtysomethings. HBO's "Sex and
the City," set in New York City, dresses its characters
in ahead-of-the-curve sophisticated style. Star Sarah Jessica
Parker's character sports a cheap '70s-era charm necklace
the kind with a name in script the show's stylist found
at a flea market. The same kind of necklace is now seen on the
streets, playfully adorning the necks of women who can clearly
afford better jewelry. On the big screen, look for jewelry to
get a workout in Albert Brooks' The Muse. Sharon Stone, the titular
muse, is draped in jewelry from Christian Dior and Tiffany &
Perhaps the best media source for jewelers to see fashionable
jewelry worn in a customer-friendly way is NBC's "Today"
show. Host Katie Couric's jewelry is always current, tasteful
and coordinated. Oh, and you'll get the news and weather too.