Timepieces Data & Statistics
Swiss Sales to U.S. Grow
Global sales flatten
Though Swiss watch sales to the U.S. grew 6.8% in the first
five months of 1999, the value of Swiss timepiece exports worldwide
fell 1% from the same period of 1998. Slower sales to certain
European countries and lower karat and plated gold sales are
In addition to the growing number of steel watches sold, the
value of the average steel watch rose 14% in early 1999. Note
the jump in sales of platinum and silver watches, indicating
white metals remain popular.
Source: Federation of the Swiss Watch Industry
by Michael Thompson
Copyright © 1999 by Bond Communications.