Professional Jeweler Archive: Platinum Jewelry Demand Rises
Precious Metals & Bench/Data & Statistics
Platinum Jewelry Demand Rises
Here are some reasons for the latest growth
- Major U.S. retail chains have substantially increased their stock, marketing support and sales of platinum bridal jewelry.
- Television shopping programs have increased their awarenessand their customers awareness of platinum jewelry with special presentations.
- Manufacturers have created new sales opportunities by developing less expensive platinum jewelry mainly neck chains.
- More retailers are looking for platinum jewelry manufacturers here and abroad encouraging even more companies to get into the act.
- Consumers have shown increasing interest in non-bridal platinum jewelry.
Source: Platinum Guild International and Johnson Matthey
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