Professional Jeweler Archive: Platinum Jewelry Demand Rises

April 2000

Precious Metals & Bench/Data & Statistics


Platinum Jewelry Demand Rises

Here are some reasons for the latest growth


  • Major U.S. retail chains have substantially increased their stock, marketing support and sales of platinum bridal jewelry.
  • Television shopping programs have increased their awareness–and their customers’ awareness – of platinum jewelry with special presentations.
  • Manufacturers have created new sales opportunities by developing less expensive platinum jewelry – mainly neck chains.
  • More retailers are looking for platinum jewelry manufacturers here and abroad – encouraging even more companies to get into the act.
  • Consumers have shown increasing interest in non-bridal platinum jewelry.

Source: Platinum Guild International and Johnson Matthey


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