Professional Jeweler Archive: Pretty in Pink or Purple

August 2000

Gemstones & Pearls/ New Products


Pretty in Pink or Purple

Vivid, bright and beautiful, these colors are no longer considered girlie


The world is bursting with color, from haute couture to home interiors to jewelry. Among the most popular are citrus shades, which contrast attractively with pink and some shades of purple.

Pink, considered a neutral color, goes with orange, yellow and cream as well as icy pastels and black. Purple matches up also with sophisticated navy and gray. “These colors are no longer considered girlie colors,” says Cynthia Marcusson, designer/owner of Cynthia Renée Co., Fallbrook, CA.

Introduce your customers to pink and purple gemstones by educating them on the variety available. Here’s a helpful list.

Amethyst – The color ranges from the palest lilac to the deepest purple. African amethyst’s royal purple with reddish overtones is the finest color.

Iolite – Traditionally blue or violet, this gem is pleochroic, a gemological term meaning it can appear colorless from some angles. For this reason, iolite can act as a light-polarizing filter, a feature Viking navigators found useful.

Jadeite (Jade) – The lavender version of normally green jadeite is light purple or light grayish violet and features streaked or mottled coloration for an interesting visual texture.

Kunzite – Identified in 1902 by George Frederick Kunz, this gem variety of the mineral spodumene from San Diego County, CA, was named in his honor.

Morganite – A relative of emerald and aquamarine, this rose pink to lilac beryl was named for banker and gem connoisseur John Pierpont Morgan, an avid customer of Tiffany & Co., which promoted the gem.

Pearl – The body color is often modified by pink, green, purple or blue overtones.

Rose Quartz – Internal fractures give this gem a cloudy translucence and a visual texture similar to jadeite. Internal reflections sometimes give rose quartz a floating-light effect.

Sapphire – Fancy-color sapphires include pink and purple.

Spinel – Limited availability contributes to a lack of public recognition of spinel. Gem-quality material is hard to find larger than 5 carats.

Tanzanite – This gem is heat-treated to produce light to dark violetish blue and bluish purple.

Topaz – Named for Topazios, the old Greek name for Zabargad, an island in the Red Sea, topaz has an exceptionally wide color range that embraces pink and purple.

Tourmaline – This gem has been around since the mid-1500s. The pink or purplish red variety is called rubellite.

To display these colors, create a connection between jewelry and fashion, says Marcusson. “Use a purse with a stiff handle and tie a colorful scarf around the handle. Display jewelry that will harmonize with the textile colors,” she suggests.

– by Lorraine M. Suermann, A.J.P.

18k white gold pendant on a matching chain features 0.65 carat of princess-cut purple sapphires and 0.50 carat of round diamonds. Suggested retail, $2,000.

Tycoon, Los Angeles, CA; (213) 689-0204, fax (213) 622-2430.

22k gold pin/pendant is set with a 5.82-ct. kite-shaped tanzanite with granulation accents.

Maija Neimanis, New York City; (212) 249-6236, fax (212) 535-8684.

18k gold and sterling silver ring features a checkerboard cut amethyst.

The Cargo Hold Inc., Charleston, SC; (800) 845-6964, fax (843) 722-1377, cargohold9@aol.com.

5.25-ct. fantasy-cut pink tourmaline ring is highlighted with 0.74 carat of diamond pavé in 18k gold. Suggested retail, $7,000.

Armand Jacoby, Philadelphia, PA; (800) 355-1111, fax (800) 922-3385.

14k gold cuff links feature a 6mm by 4mm emerald-cut amethyst. Suggested retail, $160.

Ed Levin Jewelry, Cambridge, NY; (518) 677-8595, fax (518) 677-8597.

Amethyst and diamond ring.

Balocchi Preziosi/KWM Exclusives, New York City; (212) 570-6065.

Pendants in 18k gold feature pink tourmaline.

Dale Novick, Albertson, NY; (516) 248-1626.

Carved pink conch forms the petals of this flower brooch set with a pink cultured pearl and diamond accents.

Russell Trusso, Cleveland, OH; (216) 229-7762, fax (216) 229-8460.

14k gold Dogwood earrings each feature a 2.5mm amethyst and a brushed finish with polished accents. Suggested retail, $490.

Imperial-Deltah Inc., East Providence, RI; (800) 556-7738 or (401) 434-2597, fax (401) 434-0814.

9.25 carats of tanzanite make up the petals of this pair of 18k gold flower earrings. The centers comprise 0.60 carat of diamond pavé. Suggested retail, $9,310.

LeVian Corp., New York City; (212) 575-0318.

18k white gold pendant features a 2.20-ct. tanzanite with 0.33 carat of channel-set diamonds on the bail. Suggested retail, $4,150.

Kim Koch Designs, Mequon, WI; (414) 241-8244, fax (414) 241-1360.

18k white gold Mikado Hollywood bracelet is set with pink tourmaline bullet cabochons.

Tamara Comolli Fine Jewelry Collection/KWM Exclusives, New York City; (212) 398-8662, fax (212) 398-8665.

14k gold pendant and earrings feature trillion pink sapphires and diamond accents. Triple keystone, $493 for the earrings or pendant.

Idaho Opal & Gem Corp., Pocatello, ID; (800) 635-9800, fax (208) 233-0120.

18k white and yellow gold earrings are set with 4.76 carats of oval tanzanite. Suggested retail, $11,750.

Cynthia Renée Co., Fallbrook, CA; (760) 728-5150, fax (760) 728-2636.

14k gold suite features amethyst. The pendant is $351 keystone, the earrings are $627.

Fedra International, Rehoboth, MA; (508) 252-8000, fax (508) 252-4650.

18k white gold hexagonal ring has 0.29 carat of round brilliant diamond pavé surrounding an 8.54-ct. pink tourmaline cut by Tom Munsteiner. Suggested retail, $8,000.

JFA Designs, Irvine, CA; (949) 263-9909, fax (949) 263-9910.

Oval pink tourmaline cabochon bracelet is by John Hardy.

The John Hardy Collection/ViewPoint Showrooms, New York City; (800) 2J-HARDY.

14k gold suite features amethyst gemstones.

Michael Anthony, New York City; (914) 699-0000, fax (914) 699-9869.

“Angelina” platinum and 18k gold ring features a tanzanite held in a platinum cage. The shank has two hand-carved angels that touch each side of the stone. Suggested retail, $2,500.

Henri Ramon Designs, Sussex, NJ; (973) 875-9808, rhl@warwick.net.

Copyright © 2001 by Bond Communications