Professional Jeweler Archive: Gold Jewelry Sales Set Record

August 2000

Precious Metals & Bench/Data & Statistics


Gold Jewelry Sales Set Record

Study shows popularity continues to grow


Boosted by a strong economy and lower commodity prices, gold jewelry sales hit a record $14.7 billion in the United States in 1999, based on a new report by the World Gold Council.

That represents an increase of 8% over 1998, with 45% of the sales in the fourth quarter, according to the survey conducted for the World Gold Council by Audits & Surveys Worldwide.

The outlook for this year is equally good, says Kitaru Inagaski, the council’s regional marketing director for the Americas/ Europe. “New gold design innovation and manufacturing techniques continue to drive consumer interest,” he says. “In spite of aggressive millennium-related diamond jewelry promotions, the use of discretionary income to purchase gold jewelry continues a very positive trend.”

Discount stores led the growth with increases of 12% in value and 18% in units. Independent jewelers reported 6% gains in value and units (see charts).

By jewelry category:

  • Earrings passed necklaces with unit sales of 54.3 million valued at $2.3 billion.
  • Bracelets continue to grow in popularity, with a 12% rise in unit sales.
  • Rings, including wedding rings, rose 4% to 18.9 billion units.

The survey is based on confidential reports from a panel of over 7,500 stores on sales of jewelry in which the primary value is the gold content.

* Non-Store Retailers category does not include online sales.

Gold Jewlery Sales by Value

Gold Jewelry Sales by Units

Copyright © 2001 by Bond Communications