Professional Jeweler Archive: Digitals Lead Watch Imports

December 2000

Timepieces/Data & Statistics

Digitals Lead Watch Imports

Mechanicals also show increases in 1999

The number of watches imported to the U.S. rose 11.4% to 341.1 million units in 1999, according to a new report from the American Watch Association. Their value grew 3.7% to $2.6 billion.

Digital watches led the way, thanks to mass-market sales, claiming 48.1% of the market. Quartz analog watches fell from 45.8% of market share in 1998 to 40.7% in 1999. Fewer anadigital watches were imported also.

Mechanical and automatic watches maintained their market share, while pocket watches increased their share substantially (see charts).

Left: Imports of digital and mechanical watches to the U.S. jumped last year, while those of anadigital and quartz analog watches dipped slightly.

Below: Watch imports show continued increases since 1995. Precious-metal-cased models dipped in 1997, but have increased since. (Note: Figures for 1998 and 1999 have been revised by the U.S. Department of Commerce.)

Copyright © 2001 by Bond Communications